Ways To Increase Engagement With Social Media

By Briana Payan

Checking analytics regularly can help businesses see how many people you are reaching and what posts your audience are more likely to engage with.

One of the most powerful tools a business can use to be successful is social media. It is one the best ways to communicate with your customer on a one-on-one basis. Platforms like Facebook, Instagram and Twitter all have features that can help business owners. These platforms help to learn more about their audience and interests in order to increase customer relationships, increase sales and build customer loyalty. 

  1.  Create social media audits

Creating a social media audit helps business owners see the big picture of what’s working and what they might want to change on their accounts. According to Hootsuite, the first step into creating an audit is finding out how many accounts your business has. Take a look at all the accounts and see what type of posts are being created. This allows you to keep track of analytics and figure out the strengths and weaknesses of all your business accounts on each specific platform. 

  1. Pay attention to analytics

Follower count is not the only thing you should be paying attention to. It helps to see how many people are interested in your business, however, if you have 1000 followers but your posts are getting less than 50 likes, it is obvious that you are not making much of an impact. Checking analytics regularly can help businesses see how many people you are reaching and what posts your audience are more likely to engage with. This also allows you to see the demographics of your audience which can help tailor your posts. Facebook, Instagram and Twitter all have features where creators can take a look at account analytics on the app itself.  

  1. Engage with your audience

Having that one-on-one relationship with your customer is the ultimate goal for creating these platforms. Therefore, asking questions and using specific hashtags allows your audience to keep coming back because they have a reassurance that you value their opinion as a customer. Responding to their comments also increases trust and lets them know you are not just a robot generator. This is especially important in our current time when it’s challenging not being able to have that face-to-face interaction like everyone is normally used to. 

  1. Study the algorthriums

Social media platforms all have their own set of algorithms and differentiate how they are generated. This becomes highly important when looking at the engagement of accounts. For instance, Facebook is more likely to favor friends and family posts, whereas Instagram has no preference. Knowing the way these platforms work, will help with boosts of engagement.   

  1. Follow what’s trending

Keeping an eye out for trends that you can participate in and relate to your business is important. Trends are constantly changing and social media users love to participate and engage with what is currently hot. Participating in what’s trending is a great opportunity to connect with your audience in a timely manner and keep conversations constant. Creating relatable content can increase shares which leads to a wider reach to targeted audiences.

How To Spruce Up Your LinkedIn Profile During Your Job Search

By: Claire Bang

As a soon to be college graduate, the job hunt becomes a huge part of your final semester. While some of your classmates may find jobs quickly, you might find yourself struggling to figure out what you can do to improve your appearance as a qualified candidate. 

LinkedIn is one of the many free resources you have access to as a soon-to-be professional in the workplace. A profile is something that is easily customizable and can help you stand out from other candidates. In an article from LinkedIn themselves, they give you some of their main pointers on how to give your profile the makeover it deserves.

Make your headline more than just a job title

This stands out for many of us soon-to-be graduates simply because not all of us currently have jobs. Instead of writing that you’re a student at Chico State, you can alter it to display what works for you or a desired position. An example of this is “Aspiring Marketing and PR Specialist.” This allows you to be found easier when recruiters are searching for certain positions. That’s because even if you don’t currently hold the position they’re looking to hire someone for, they’ll be able to find your profile because it has the desired position listed.

If you’ve got the skills, show them off

LinkedIn currently offers more than 80 different assessments for technical, business and design skills. They offer anything from Google Analytics to Microsoft Word and so much more. These allow employers to quickly identify who has the skills they’re looking for before even needing to click on your profile.

Customize your profile with a great banner photo

We all know the first impression comes with having a professional profile image to show who you are, but another really easy way is to create your own banner showing your personality. If you need some help figuring out where to start, look to Canva where you can get creative by messing around with their templates. For me personally, my banner connects back to my professional website and matches the messaging and colors that someone would see in my online portfolio.

If you’ve got the skills, show them off

LinkedIn currently offers more than 80 different assessments for technical, business and design skills. They offer anything from Google Analytics to Microsoft Word and so much more. These allow employers to quickly identify who has the skills they’re looking for before even needing to click on your profile.

Let your personality shine through

Besides letting your personality shine through in your banner, you can also use the about section on your profile to talk about your aspirations. As a soon to be college graduate, I’ve made sure that mine includes a place where I talk about what I’m doing until I graduate. You can include items such as what you’re learning and how you’ve applied it. Mine also includes the kind of team I want to work with and how I want to help a company grow. Be creative with it, because if you’ve already followed the above steps, then this is one of the next places an employer or recruiter would look.

Ensure your experience highlights your accomplishments

This is a spot where an employer has the opportunity to see what you brought to the table in your past experiences. Instead of saying things like, “Responsible for increasing sales within the company,” use specific examples such as, “Increased company sales by 8% throughout 2020.” If you’ve worked a management position you can talk about things like how many team members you onboarded. Treat your profile as a place where you can list your highest accomplishments instead of a place to list mundane job duties.

Show your passion for learning outside of school

LinkedIn offers learning courses where you can further your education on topics you may not learn inside the classroom. They also release up-to-date courses with all the new industry knowledge. Most of the courses give you the opportunity to add a course certificate to your profile after you’ve completed a course. Some of my favorite courses are Crisis Communication, Resume Makeover, Google Ads Essential Training and Learning to Be Promotable.

Now more than ever, it’s important to make sure you are creating an impression on LinkedIn that shows you’re passionate about what you do and what you can bring to a team that is unique to you. The job hunt may seem long and daunting but I promise, you have every tool you could need to set you up for success in your career.

How to Maintain a Relationship with Your Brand and Audience

By Colby Rutledge

During these current times, building and maintaining a relationship between the brand you represent and the audience that supports is becoming tough. Especially if you want to support something people part of your brand are really invested in. Issues, such as social justice, or other serious issues, are something that some may be hesitant supporting. The best PR examples I have found are the PR teams that represent the Seattle Storm and the Los Angeles Sparks, and the PR team that represents the WNBA as a whole. 

To deal with making sure their players’ voices were heard while also making sure not to drive away fan interest, the WNBA PR teams, which includes 12 teams in the WNBA, showed support for players while educating fans who are interested in the issues that players are discussing on and off the court. The way they did this was by allowing a platform for the players’ voices with teams like the Seattle Storm and the Los Angeles Sparks advocating for change with posts to bring light to the issues. 

Photo and post by Seattle Storm from Instagram 

One of the biggest PR campaigns this year that got WNBA fans and basketball fans very interested was the Social Justice Auction by the Seattle Storm of the WNBA, which promoted auctioning off items such as signed jerseys and memorabilia by the Seattle Storm, with the proceeds going towards the fight for social justice. This was a motion brought forward by the Storm’s Force4Change campaign that started in July, and the Instagram post that went with this gained over 1,200 likes on the Seattle Storm’s Instagram, with all positive comments. 

Another thing that your brand and audience will support is to be behind a message that is easy to follow and that has a clear message. The Los Angeles Sparks helped emphasize the WNBA’s vote campaign that provided a clear message with their Twitter page highlighting the caption.

“Voting makes us stronger and we’re with you…..every vote matters. Democracy is a team sport! #TheAllianceLA’’ 

Video and post by LASparks from Twitter 

This social media post by the Los Angeles Sparks team garnered 49 likes and over 1,000 views for their video in just a six-hour span. It was one of the many ways that the WNBA and their teams got their point across, and still kept their high volume of fans interested and liking their product.

Photo by Yahoo Sports and post by Chicago Sky from Twitter 

Another key thing to remember when it comes to maintaining the relationship with your brand and your audience is to make sure to respond the right way if someone criticizes what your brand is, or its message that it is presenting. A case in point with the WNBA is during their peaceful protest of racial injustice in which they were criticized harshly by Atlanta Dream co-owner and Republican U.S. Senator Kelly Loeffler for their peaceful protests prior to the WNBA game’s start time. Instead of getting upset, all of the WNBA teams created social media posts about it, like the Chicago Sky’s Twitter page using the Twitter caption of “ Don’t boo…Vote” with the hashtag “#Vote2020,’’. 

With those posts, all of the WNBA teams also showed support to one of Loeffler’s political opponents this election season, Atlanta pastor and Democratic challenger Raphael Warnock. This post resulted in over 8,000 likes’, and over 1,000 people tweeting about it, creating a positive conversation on the issue. 

Photo and post by the WNBA  from Facebook

The final point in how to maintain a relationship between your brand and your audience is to show that the head of your brand supports people that are most important to their brand, and address someone who is trying to bring harm to your brand in a calm way, using something like a statement. This example, a statement by WNBA commissioner Cathy Engelbert on Kelly Loeffler’s comments regarding the player’s platform, highlights that it’s best to fight criticism with support of the people that best represent your brand, because that makes them want to stick up for you when you need support. 

Just to show how the WNBA’s practices worked, according to SB Nation “…the 2020 WNBA Finals between Seattle Storm Las Vegas Aces had 15% more viewers than the 2019 Finals between the Washington Mystics and Connecticut Sun,” (Albert Lee, SB Nation). I think this is proof of how to use these great practices to your advantage, because this rating hike for the WNBA Finals was higher than the NFL regular season, MLB regular season and the Stanley Cup Finals. 

Four Pro Tips for Running a Successful Business

By Tarah Johnson

Anyone is capable of starting a business. It consists of basic fundamentals such as selling a product, profit from that product, hiring employees and balancing their compensation. It takes strategic planning and hard work, though, to successfully run a business. More and more businesses fueled with innovative, creative ideas are being created each day, with people eager to fulfill a position. While running a business seems straightforward enough, it takes time, effort and dedication to run a business that creates profit, is ethical, fair and won’t shut down. With us still in the midst of a pandemic, many businesses have been forced to close their doors due to a failing economy and other circumstances.

According to HubSpot, in the United States roughly 9% of businesses both new and old close each year. On the flip side, only 8% are opened.

The point is that it takes courage, drive and responsibility to not only open a business, but possess the necessary skills to keep it running successfully. Here are some tips to start your journey and learn how to actively run a great business:

  1. Draft a business plan

One of the more essential steps into running a successful business is having a clear, laid out plan of what you’re hoping to accomplish, goals, general thoughts and ideas. This is an important document that needs to be shared with stakeholders, and it’ll also lead you to be more organized and have a clear vision of the path you want to take. In our current digital age, drafting a business plan is easier than ever, with templates, formats and examples across the web.

  1. Set Revenue and Profitability Goals

In order for a business to succeed, it needs to generate enough money to sustain operations, pay employees, and eventually make a profit for future investments. You’d be surprised at the amount of money that needs to be allocated for a system to run smoothly, including staffing, sourcing, production, capital and more. This would be the opportunity to review your business’s pricing structure and see what needs adjustments. Is your product priced correctly? How much revenue needs to be brought in quarterly, monthly and annually? What quantity needs to be sold in order to reach your profitability goals? Document these answers clearly so you know what to do.

  1. Hire The Right Employees

You’ve worked hard to create a business unique to you, so you definitely want to have a team that reflects you and your company’s values. Additionally, making sure these employees are also trustworthy, driven, dedicated, hardworking and intelligent are essential as well. Don’t build any ordinary team- build a super team, one that you’re proud of and consistently delivers good results. Surround yourself with experts in things you are not. Ask for their input/feedback, and involve them in decisions that affect them as well as your business. When you win, you all win.

  1. Focus on the Customer Experience

Last but certainly not least, hone in on your business’s customer experience and the impact you want to leave on your customer. Your business is nothing without customers and valued buyers, so make sure you’re treating them as such and make their experience a great one. Their time with your business affects the way your brand is perceived, so be ready to deliver what the people want. 

Running a business isn’t an easy process, and running a successful business is even harder. It takes time, effort, money, commitment, planning, and a willingness to constantly learn from yourself and others to improve. If you follow these tips, though, it’ll lead you to the right path of figuring out where to start, and how to maintain that trajectory as you navigate your business endeavors. 

Resume Tips for Remote Work

By Breanna Cota

This year has thrown many challenges our way, but it’s important to make sure you are keeping your resume updated and relevant for new job opportunities. Many students and recent graduates are learning how to juggle the new challenges of both learning and working. 

Students are attending most of their courses online and are learning from the many challenges remote learning causes. Individuals who are job hunting will find many careers have moved to the digital space and they must revamp their resume to show how they have accommodated to new challenges

Many tasks you perform at home help keep you organized and productive, yet they are not listed on resumes. Here are some tips from FlexJobs.com to help showcase how you’re working from home and learning from home. These experiences can help build your resume as well as create a competitive advantage. 

1.Show self reliance and motivation

Working on your own helps show potential employers that you are self sufficient and can be relied on. When you are at home, you may be able to take charge of creating your own schedule, but for some a set Monday-Friday schedule is the way to go. Whichever way works best for you, listing your experience with working on tasks on your own can be seen as a strength for future opportunities.  

2. List programs you are familiar with

Many meetings and events are now held in a virtual space. Listing your familiarity with programs such as Zoom, Google Chat and Dropbox shows that you are capable of working in collaborations from remote locations.

Other programs such as Microsoft Office or Google Suite should also be listed. Many of these office programs are used in physical offices as well as by teams remotely. Showing you have prior experience with such programs gives you an advantage.

3. No WFH experience?

If you have no WFH experience, there are still plenty of opportunities to show how prior tasks and challenges were met in a communal work environment. You can let employers know how you will use your prior knowledge and experience to tackle the challenge of working from home.

Many students have spent countless hours working with programs such as Excel, Word or Google Suite. Showcasing how you used Excel to track projects or Google Suite to communicate with team members on projects can let employers know you have strong communication skills.

Betsy Adrews of FlexJobs states, “While remote-friendly employers will consider an applicant that has never worked remotely before, it’s always a good idea for an applicant that has remote experience to highlight this in their resume as it may ‘give them a leg up.” 

The most difficult part of working remotely is being in charge of yourself. Your boss can’t walk around the office and check on your progress if you are working remotely. It is your responsibility to make sure you are organized and efficient. Without good communication skills and self efficiency, working from a remote location could be a challenge. 

Behind every strong resume is a potential employee eager and ready to rise to the challenge. It is important to make sure your resume is always up to date and filled with relevant information. It’s recommended that you revisit and refresh your resume twice a year.

How to succeed in a virtual internship

By Lexi Kornblum

No one could have expected the rapid and staggering changes that have occurred in 2020. While it has been difficult, we’ve all adapted our practices and we’re moving forward. Now, remote working is more plentiful than ever, and it’s not quite the same as in-office work. 

Getting an internship is a crucial step in the career process for college students and recent graduates alike. Internship can give you experience in your chosen field, and help you network for the future. Approximately 60% of employers are planning to offer virtual internships in the coming months, so taking the time beforehand to prepare yourself is key.

“Virtual internships are a great experience, and while they present some unique challenges, they give you flexibility and they’re great preparation for the real world.” – Dani Moritz

Here are some tips to help you thrive in your virtual internship:

Communication is key:

Having good communication is absolutely vital to succeeding in a remote work environment. Sending emails, setting Zoom meetings and using Google calendars are going to be your bread and butter for the upcoming months. Keep in mind that each company already has their own communication system, like using Microsoft Outlook or Google, and you should adjust to it as quickly as you can. Having strong communication skills benefits both yourself and your employer, and learning these systems quickly in a remote world is critical to your success.

Focus on learning

An internship is an opportunity to test your skills in a professional setting. This is your time to learn and grow in your field, and it’s important to take advantage of that. Remember that you’re always learning, and this internship is a fantastic opportunity to gain knowledge from industry professionals. Don’t be afraid to ask questions or present new ideas— it’s all part of the process! 

Plan & organize your days

It’s a fast-paced world these days, and it’s more important than ever to plan and organize your work days. Tehama Group Communications has a full blog on staying organized during virtual life, and it’s a great read! Find a system that works for you. Whether that’s using pen and paper planners, or a virtual calendar and phone alarm system, it’s crucial to have a way of organizing your responsibilities. It’s entirely possible that you’re still going to school full-time and working on an internship, in which it’s even more important that you have your organizational system in place. Once you find your system, stick to it and make it work for you.

Be proactive

It’s a good idea in any internship to take the initiative on projects, and show dedication to your work. In a virtual internship, it’s absolutely vital that you be proactive in your work. It can be easy to fade into the background in a remote workplace— you can always turn your camera or microphone off during meetings. By being proactive and joining the conversation, adding your ideas or offering your expertise on a project, it shows that you’re active and engaged with the company. Proactivity is a great way to show your employer just how enthusiastic you are about the work.

Build relationships

An internship is the perfect opportunity to build your professional network. You’ll be working in your chosen field alongside your coworkers and peers, and they really do want to help you! Ask questions and engage in conversation with your fellow employees. Taking the time outside of mandatory training or meetings to make connections with your peers shows that you’re invested in your growth and willing to step out of your comfort zone. People will remember you years from now if you play your cards right, and that can help with job opportunities, earned media for your company, and more. 

While internships can seem like a daunting step in your career, but they’re really just an incredible opportunity for self-growth and gaining professional experience. You will always learn something new from a virtual internship, so it’s important to take advantage of this fantastic opportunity, and keep your mind open to the new experience. And lastly, remember to enjoy your virtual internship and all it has to offer!

Making Video Content During the Pandemic

By Jacquelyn Martinusen

As we navigate through this global pandemic, it is important to remember that content can still be made safely, even video content. While traditional video content isn’t safe to do during this time, video content can still be made from a safe distance or at home. Videos are an excellent way to get personal with your audience, and now is not the time to distance yourself from your audience. Virtual content is where everyone is getting their information from companies, and online video content can make your brand more noticeable and more engaged with your audience. 

Here are some tips to help you continue to make video content during this time. 

1. Adapt to the times 

Everyone understands how difficult this time is, and it is important to know that your audience knows that it is a challenge to make content. However, this is not the time to stop making amazing video content for your business, client or your personal use. Video content can be made easily even through social distancing restrictions. 

2. Use what you have 

For the most part, video content can be made, and made well, from your smartphone or tablet. Using those devices gives you a range of options to make videos. The cameras on most smartphones are equivalent to what some DSLR or larger cameras have (while it cannot replace an actual camera, it is an excellent swap in a pinch). I would recommend always shooting horizontally, however, vertical videos have gotten relatively popular lately with TikTok and music videos going in that direction. 

Shooting video content from home doesn’t mean you need to abandon your creative ideas. When it comes to extremely visual content, like a video made with a lot of special effects, big sets, etc., Hannah Welever, founder of the boutique production company Good Trouble Films said “either let the idea go or look for alternate routes to realize it.” It is important to pivot when necessary or figure out a way to do your idea. If there is a will, there is a way to make even the most outlandish ideas work while keeping safe during this pandemic. 

You must focus both on creative ideas and practicality. Video content can still be awesome and impactful, but also be made with things easily found around the house or a local store. Don’t rely on shipping products (as those restrictions can be harsh), or shooting on a location that is full of people, since that is not the safest place to be right now. 

3. Learn new things 

You must learn how to make video content during a pandemic work for you. Welever said “quarantine collaboration is definitely forcing some creative workarounds’” but the content is still being made and it is working out well. It can seem daunting filming and creating video content on your own. However, there are lots of free or easily accessible courses online to help you learn more about video making. I recommend checking a couple of them out, like using LinkedIn Learning or Hootsuite to broaden your video making portfolio. New skills can be learned at any time, and now more than ever it is important to learn how to continue making video content for your audience.

How to Grab Attention with Photos

By Jordyn Moore

When you look at an advertisement, what’s the first thing you look at: the caption or the photo?

You only have seconds for your photo to get noticed. Whether you’re posting an advertisement for your brand or a photo for your own personal social media, that initial impression will decide if a user is interested in you or your product. Regardless, the better the photo quality, the higher chance of engagement. The most important main areas to focus on are lighting and your background setup. 

Lighting can either make or break your photo. There are so many aspects regarding direction, harshness and color temperature that can create an aesthetic to accurately capture your brand. 

For traditional product photography, you are going to want to light the subject in a way that looks appealing. If you are shooting for a clothing brand, soft lighting typically looks best. Soft lighting is when your subject has barely any shadows. This technique is also great when used on people if you’re going for a naturally flawless look. The soft lighting takes out any noticeable imperfections, unlike harsh lighting. To achieve soft lighting, avoid taking your photos in direct light. Stick to shaded areas or shoot with the sun behind you. 

Photo by Andrea Piacquadio from Pexels

If an edgier look suits your brand better, use harsh lighting. Harsh lighting is when you have dramatic and distinct shadow cut-offs. For example, you would use harsh lighting in a gym or fitness related photoshoot because the harsh shadow lines help accentuate the body’s shape. To get the edgy look from harsh lighting, you will need a smaller light source to hit the sides of your subject. Play with your small light setup to see what shadows look best.

Photo by Victor Freitas from Pexels

A well-lit subject is great, but falls short when it lacks an interesting setup. Backgrounds can make a huge difference in a photo because they will help your product stand out on your feed. The worst thing to do is to have a dirty and boring background. Instead, try pops of color, or textured brick walls, or even plants. Don’t be afraid to stage a scene that goes along with the theme of your product. 

Photo by Andrea Piacquadio from Pexels

Visually, a photo can tell you so much about something within seconds. If the subject is a person, how are they dressed? Are they in a fancy outfit, does it look expensive, does it make them look like an important figure? If something looks important, whether it is or not, people will still shift their attention to it. Just by correctly lighting your project and creating a balanced and aesthetically pleasing background, your photos will gain more attention.

How to Stay Organized While Everything is Virtual

By Holly Palandoken

This year has been unlike anything we’ve seen before. It has been challenging to keep everything organized while balancing the shift to online work and classes, but it’s important to create an organizational routine. Not sure where to start? Try out these tips for success.

  1. Get a planner that works for you

The aesthetic bullet journals you may see online look nice, but they may not work for you. The important thing is to find a planner that meets all of your needs for school or work.

If you’re a student or an educator, check out planners that follow the academic year instead of the standard calendar. College bookstores often have planners that already have important dates printed in them (such as winter and spring breaks) so check out your college’s online store to see if you can order one.

Do you prefer virtual planners? Check out free online sources, such as Google Calendars, and plan your tasks out.

Once you’ve picked the planner that works for you, make a habit of writing down when your work is due, and any appointments or meetings you have. Writing down your due dates will help you remember to do them on time, and writing down any prior commitments will help you schedule when to do them.

  1. Set reminders on your devices

We’ve all forgotten to do an assignment until the last minute, so why not have Siri remind you before it’s too late? Setting reminders on your phone can be a great way to keep you on track for success.

I personally set weekly alarms on my phone for 15 minutes before my scheduled meetings so I’m always on time. There are many free apps on the App Store and Google Play for more customized reminders, but the pre-installed clock apps on your phone also work just fine.

  1. Learn how to manage your time

Figuring out how to manage your time is the key to being successful. Learn how to plan out your day so that you can get your work done, and still have free time.

“Effective time management is the effective use of your time that allows you to plan your days in such a way that you finish your work with less effort and make the most of the limited time you’ve got,” Marija Kojic said.

Scheduling planned times for getting work done can make a difference in your work for the day. Think about how long it will take you to get a project done, and plan to work on it during a specific time.

Don’t forget to schedule short breaks throughout the day, or you may feel overwhelmed by your work! During these breaks, step away from your computer, and grab a healthy snack or read part of a book.

  1. Avoid procrastination

Virtual school and work is hard, but procrastinating only makes it harder. Plan to do your work ahead of when it’s due instead of putting it off until it’s too late. Your work will be higher quality, and you’ll have more time to yourself after finishing your work earlier.

Try to do your work as soon as possible, but it’s okay to work on it at a later date if you have other commitments. Look over your schedule, and pick a specific day and time to work on it ahead of the due date so you have time to check your work again before submitting it.

Creating A Powerful and Memorable Brand Identity and Voice

Four ways to distinguish your brand or company from your competitors, while gaining the attention of your audience.

By Brooke Martin

When you think of soda the first brand that pops in your head might be Coca-Cola and it’s widely recognizable red logo and white font that you can find at almost any grocery store or restaurant. However, you might be surprised to find out that there are almost 1,000 different varieties of soda

So why is Coca-Cola such a well-known soft drink compared to other sodas? One reason is Coca-Cola has a distinguished brand identity and voice. The soda has been on the market for over 130 years and is thought of in a happy and friendly context. They’ve had a long time to excel in their brand identity and voice. Now it’s your turn!

Branding professional Marty Neumeier defines a brand identity as “The outward expression of a brand, including its trademark, name, communications, and visual appearance.”

So how can your brand or company develop a successful and memorable brand identity and voice? Follow these four steps to get you on the right path:

  1. Research your audience and perform a SWOT analysis
    • No one product or service will attract everyone, but your company will appeal to certain demographics more than others. Hone into these specific audiences. Is your high end makeup company going to mainly attract younger females that are middle and upper class? Will parents of babies and infants be more likely to buy your baby products than the average college student? Be specific on exactly who you want your message to get across to.
    • SWOT analysis
      1. Strengths– what is working well
      2. Weaknesses– what is not working well
      3. Opportunities– things that could help improve your brand’s messaging, brand identity and voice
      4. Threats– things that could cause a potential problem
  1. Complete your brand strategy. Ask yourself these questions:
  1. Identify your competition
    • Look at similar businesses and companies to get inspired for your own personal brand identity and voice. Research their social media platforms and websites to see what you like and what you don’t like. What’s working well and what can be improved?
  1. Utilize social media platforms

Creating an efficient and memorable brand identity and voice won’t happen overnight. Even after you hit the right stride, there will always be new ways to improve and things that can be better. It will take a lot of effort, thought and patience but it will be worth it in the end.