By Gregory Bloom, General Manager
Hello everyone and welcome back to a brand new semester. I hope the summer was either as action packed or uneventful as you desired.
Whatever the warm summer months might have brought you, a new school year is upon us as well as an opportunity to step up your game as a professional.
Whether you are a public relations student or a graduate taking your first step into the professional world, here are some important tips to keep in mind when meeting business clients for the first time.
-BUSINESS CASUAL, BUSINESS CASUAL, BUSINESS CASUAL!
Not to sound uptight, but first impressions mean everything in this business. Do your best to make the most positive first impression possible by dressing like a professional. For men, this means IRONED khakis, a button-up shirt, dress shoes, a good haircut and either be clean-shaven or have a well-trimmed beard. A sloppy appearance will make it difficult for a client to respect your abilities. If you can’t make yourself look good, how are you going to make your client look good? According to this survey conducted by MSNBC.com, good looking bosses are considered more competent than their less attractive colleagues. Shallow? Maybe. But why shoot yourself in the foot when it comes to respect in the office?
–It’s about your client, not necessarily you.
Remember this might be the first time your client has worked with a public relations team before. Make sure you get them comfortable communicating their needs with you. Creating good rapport with your client will help you down the road when things get hectic. This article from eHow.com lists some great ways to instantly create relationships with people you meet.
-Create a working relationship with your team
After meeting your client, discuss with your team how each team member will contribute. Be clear on each team member’s expectations and hold each other accountable.
With these tips in mind, your efforts to create a working relationship with your client will come easier.
“You might well remember that nothing can bring you success but yourself.” – Napoleon Hill.