How does color theory actually affect how we view media?
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By: Jordyn Moore
Red equals danger, blue equals sadness and yellow equals happiness. These basic concepts that everyone has grown up to understand can easily be directed towards multiple types of media. Whether it’s for a physical print or for digital content, color alone shapes how we feel about what we’re seeing and graphic designers, directors, etc., can exploit that natural feeling to suit their project. It may seem funny to think that these simple concepts could actually influence how we perceive a movie scene or ideas on a flyer, but there are some studies that prove this. For example, you may assimilate blue with sadness because of seeing a cold blue-toned rainy day or because of the resemblance of tears.
Continue reading “Why color is extremely important in media”
If you find yourself sitting in front of a blank project. Stop what you’re doing, walk away and clear your mind.
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By: Maria Ramirez
Do you ever find yourself sitting in front of a blank doc, canvas, editing timeline or any other piece of work that forces your brain to think creatively? Whether you’re a writer, artist, video creator or any other professional this has happened to you. You sit down and try to start but nothing comes to mind. I’ve been in that position too many times. It’s not a good feeling, especially if it’s something you’ve put off and a deadline is approaching. Okay, so you look at the clock and do the math. “This project is due at midnight, it’s 1:45 p.m. right now. If I start at 2 p.m. then I can be done by 4 p.m., but if I take a 30-minute break I’ll be done by 4:30 p.m.” I do this every time which causes me more stress, my mind begins to spiral and I can’t focus. The term for this feeling is creative/writer’s block. If you catch yourself in a knot like me, stop what you’re doing and take a step back.
Continue reading “What to do when you can’t generate creativity?”
Photo by Phad Pitchetbovornkul from Unsplash
By: Jessie Chen
As an aspiring graphic designer, I often hit many creative mental blocks when designing. It is something that irritates me a lot whenever I need something done quickly.
Continue reading “Lost in thought? Try out these tips or tricks to get those creative juices flowing”
Photo by Aniket Deole via Unsplash
By: Hannah Manoucheri
Most people claim to love the outdoors, but do they really? It’s cold, it’s wet, it’s full of animals and bugs and it’s certainly not most people’s cup of tea. However, for the people that do enjoy it, there’s a lot of PR work that goes into the promotion of recreation opportunities and preservation of natural lands and National Parks.
Continue reading “How Public Relations Helps Parks Reduce Visitor Impacts”
It’s 2020… if your LinkedIn is not up to par you’ve got a big problem
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By: Marisol Rocha
There comes a point in your life when it’s time to open up a LinkedIn account, and the reality is, you cannot get away without having one this day and age. Think about it as Instagram for the professional world, you want people to be impressed when they come across your profile. The same way we customize our personal social media channels to fit our personality, LinkedIn gives us the opportunity to highlight certain qualities about ourselves to impress our connections.
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How to use your personal social media channels to affect your career
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By: Naomi Baker
We live in a world where almost everyone uses social media. In fact, 72% of all internet users are on social media (Liz Seasholtz, Social Hire). Social media is no longer used to only communicate with your close friends or family. People, organizations and companies all over the world are constantly looking for new individuals to hire. Social media shapes their first impression of who you are as a person and what you represent as an individual. Therefore, it is extremely important to use your social media platforms correctly and appropriately.
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By: Kylie Nishite
You’ve just missed your connecting flight to your destination. You’re stuck, panicked and in a country you don’t know. Your first instinct is to call your family in hopes that they can solve your problems but soon you’ll have to ask yourself one thing:
What are your parents going to do for you 5,000 miles from home?
The simple answer: Not much.
So what do you do now?
Continue reading “How International Study Can Benefit Your Professional Life”
How important it is to track social media analytics to develop, grow and extend your brands reach.
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By: Kelsi Taylor
Public relations revolves around social media. This is why it is vital to have a strategy so that you can build that picture perfect page. Create attractive posts, gain followers and receive the highest number of likes, shares, reposts, and retweets. The secret to increase any of those numbers starts with analytics.
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By: Sophia Morrow
Creativity exists in everyday life, it is not about following ‘rules.’ Creativity is meant for us to be our most authentic self. From making breakfast, to doing one’s hair. It is the way we do things, view things, think and produce things. However, in the workforce, being a titled creative may differ slightly. What defines a creative?
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Photo by Eddie Aldrete
By: Eddie Aldrete
There is a reason why I am a photographer. Or rather why I feel more comfortable being behind the camera; it is because being in front of the camera is really uncomfortable. The photographer behind the camera is asking you to expose yourself. They are able to see every detail of your face. It’s unnerving to have someone look at your essence and judge you. Feeling uncomfortable while modeling can ruin a photo. It is the photographer’s job to make their model/client feel comfortable. Here are some tips that I use that can help bring out the best out of my model.
Continue reading “The Intimate Experience Between Model and Camera”