Why color is extremely important in media

How does color theory actually affect how we view media?

Photo by Gradienta on Unsplash

By: Jordyn Moore

Red equals danger, blue equals sadness and yellow equals happiness. These basic concepts that everyone has grown up to understand can easily be directed towards multiple types of media. Whether it’s for a physical print or for digital content, color alone shapes how we feel about what we’re seeing and graphic designers, directors, etc., can exploit that natural feeling to suit their project. It may seem funny to think that these simple concepts could actually influence how we perceive a movie scene or ideas on a flyer, but there are some studies that prove this. For example, you may assimilate blue with sadness because of seeing a cold blue-toned rainy day or because of the resemblance of tears.

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What to do when you can’t generate creativity?

If you find yourself sitting in front of a blank project. Stop what you’re doing, walk away and clear your mind.

Photo by  Lauren Mancke on Unsplash

By: Maria Ramirez

Do you ever find yourself sitting in front of a blank doc, canvas, editing timeline or any other piece of work that forces your brain to think creatively? Whether you’re a writer, artist, video creator or any other professional this has happened to you. You sit down and try to start but nothing comes to mind. I’ve been in that position too many times. It’s not a good feeling, especially if it’s something you’ve put off and a deadline is approaching. Okay, so you look at the clock and do the math. “This project is due at midnight, it’s 1:45 p.m. right now. If I start at 2 p.m. then I can be done by 4 p.m., but if I take a 30-minute break I’ll be done by 4:30 p.m.” I do this every time which causes me more stress, my mind begins to spiral and I can’t focus. The term for this feeling is creative/writer’s block. If you catch yourself in a knot like me, stop what you’re doing and take a step back.

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How Public Relations Helps Parks Reduce Visitor Impacts

Photo by Aniket Deole via Unsplash

By: Hannah Manoucheri

Most people claim to love the outdoors, but do they really? It’s cold, it’s wet, it’s full of animals and bugs and it’s certainly not most people’s cup of tea. However, for the people that do enjoy it, there’s a lot of PR work that goes into the promotion of recreation opportunities and preservation of natural lands and National Parks.

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How International Study Can Benefit Your Professional Life

Photo by Kylie Nishite

By: Kylie Nishite

You’ve just missed your connecting flight to your destination. You’re stuck, panicked and in a country you don’t know. Your first instinct is to call your family in hopes that they can solve your problems but soon you’ll have to ask yourself one thing: 

What are your parents going to do for you 5,000 miles from home? 

The simple answer: Not much.

So what do you do now? 

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Tips On Social Media Analytics

How important it is to track social media analytics to develop, grow and extend your brands reach.

Photo by by Fauxels on Pexels

By: Kelsi Taylor

Public relations revolves around social media. This is why it is vital to have a strategy so that you can build that picture perfect page. Create attractive posts, gain followers and receive the highest number of likes, shares, reposts, and retweets. The secret to increase any of those numbers starts with analytics.

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The Intimate Experience Between Model and Camera

young woman posing for a portrait in a nature, picnic setting

Photo by Eddie Aldrete

By: Eddie Aldrete

There is a reason why I am a photographer. Or rather why I feel more comfortable being behind the camera; it is because being in front of the camera is really uncomfortable. The photographer behind the camera is asking you to expose yourself. They are able to see every detail of your face. It’s unnerving to have someone look at your essence and judge you. Feeling uncomfortable while modeling can ruin a photo. It is the photographer’s job to make their model/client feel comfortable. Here are some tips that I use that can help bring out the best out of my model.  

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