Honeybee Discovery Center Case Study

May 9, 2024 — by tehamagroup

Honeybee Discovery Center is a museum located in Orland, Calif. with the goal of educating local classrooms and the community on the importance and role of pollinators in the ecosystem. Our goal was to help HDC with promotion, increasing brand awareness and improving the organization’s visibility in the community.

Projects worked on:

Updating their website
New social media content
Promotion for “Show Me the Honey” fundraiser
Building a Linktree
brochure
Lesson plans for elementary students

Education is the heart of the Honeybee Discovery Center. Our goal for education was at the core of everything we produced. The social media posts consist of a mix of promotion and fun facts about bees and we helped rework the lesson plan to be more digestible for children. We also created a “How-To” guide for posting on the Meta-Suite.

We also focused on promotion for the Center and its events. “Show Me the Honey” was their first fundraising event and much of the social media content, newsletters and media relation content had the goal of raising brand awareness.

Deliverables:

Media kit
Social media posts
Revamped website
Newsletters
Press releases
Advisories
Calendar listings
Linktree
“Pollinating Minds” lesson plan/ presentation
Grant brochure
Photography
“How-To” Guide for the Meta-Suite