By: Kimberly Volkov
Have you ever struggled with talking to a designer or had trouble with them understanding your vision? This blog is intended to help clients understand and provide what is needed for designers. There is a need for clear communication, understanding and information about the project before starting any design. This will help any client or designer before any project.
Solid Brief = Solid Results
Clear understanding of the business and their design needs will greatly improve how a designer works on the design. Provide project description, final copy of text wanted, provide images wanting to use, style of design wanted for end-product and what you want to achieve from project.
Essential Components to include:
- Business services
- Culture of the business
- Target audience (Who are they, what they want, what motivates their behavior)
- Share example work
- Send style guide of business brand = include business logos
Have a Style Guide
Providing a style guide to your designer will lessen the amount of basic questions we are accustomed of asking. Such as “What colors would you like to use?, Do you have fonts you are using or would you like me to pick some?, What logos are we putting on the design?”, etc.
- Colors (with the info = Hex#, RGB, CMYK)
- Patterns (if using any)
Supply and Finalize Your Copy
In order to get things done effectively, the copy of text going into the design should ideally be fully edited. If not, the process will be longer because copy edit will need to take place. We will change some copy mistakes, but we might not catch all of them because our eyes are focused on the design.
The creative timeline works different, than let’s say public relations or management, because design, critique, feedback and printing all have to go into account when planning. Keep communication consistent between client and designer to get a realistic plan. Avoid planning too much work with very little time or too little work with too much time.
Provide Clear Feedback = Keep it Simple
Everyone is very busy with their own agenda of getting things done. Critique should be simple and straight to the point of what you want changed. This means we will understand quicker and start changes without asking for clarification. We do not need the “why” when receiving feedback, we just need the “what” in feedback. Meaning what is being changed. Again have clear communication with your designer.
Understand “Design” Language
You don’t need to know everything but know the minimum. For example, file types and when to use them, understanding of CMYK and RGB, Inches vs. Pixels, know your color Hex # and etc. Always ask questions to designers as well, you always want to be on the same page when designing.
After reading this, clients should have a better idea getting the most effectiveness out of the designer. This also could help designers know what the right questions to ask are, that allows the most effective when in meetings or critique.