When we think of Nike, we associate it with a check sign. Target — the red bull’s-eye, and McDonald’s — the golden arches. Despite these being well-known companies, there is something about the simplicity of the brands that make us remember them. The beauty of simple design does not only hold true when designing logos, it can be applied in a variety of visual design.
According to the attractiveness bias theory, a good-looking design will draw more attention than a poor design. The first impression of something will be an ultimate factor in whether or not the viewer reads the content presented.
Example one is cluttered, uses lengthy paragraphs and feels overwhelming. While example two is clean, simple, easy to navigate and straight to the point.
By using clean, simple design it allows the users to quickly identify the purpose of the site, find what they need, and increases the chance that they find the content on the site reliable.
Key factors for creating a design of your own:
1. Know your audience.
- People don’t read online they scan. Information online should be easily identifiable. Use design elements such as: bolding the type, adjusting the size, color and contrast.
2. Use one or two fonts max.
- Too many fonts can make a design look cluttered and will distract the overall design.
- Be aware of serif vs. sans serif fonts. Pairing the right fonts together can be a challenge, so here are a few examples of sans serif and serif fonts that work nicely together.
- Keep the headings, subheads and body fonts consistent.
- Be aware of tracking, kerning and leading.
3. Avoid colors that clash or are too bright.
- It can be distracting, harsh on the eyes and unattractive.
- The wrong use of colors can even make a work impossible to read.
- Using a color-wheel can help to make successful color choices.
An example of my own design: