Study Abroad and Public Relations

The passport to public relations and communications is global. In a career that involves understanding everyone’s point of view and background, it is crucial to immerse ourselves well outside of our comfort zones.

Growing up with a Latin heritage in California gave me a general idea of a few cultural differences between two neighboring countries. However, it wasn’t until I visited Europe for the first time in the summer of 2017 that I received some of the biggest culture shock of my life. I found that the things that helped me most on my first solo journey were my willingness to adapt and ability to understand the environment.

Whether I was sitting on the sidewalk with my favorite tapas in Barcelona or watching well-dressed people bustle up and down the Underground in London, I couldn’t help but appreciate the different ways of life I would see in each city. Their unique lifestyles taught me the importance of understanding your audience in public relations. This reflects on how to choose your social media content, and understand your target audience, but most importantly, in my discovery for a passion in learning all about how the citizens of the world function, I found my calling. Travel public relations. I want to help people break down their own borders and come away with a life changing experience that is all their own.

My father got me a passport when I was five years old, and made the effort to take us somewhere new every year. I was lucky enough to travel across Mexico and Canada, but now I’m ready to be global citizen and public relations professional.

By:Roxanna Necoechea

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