A Creative’s Role in Public Relations

computer, planner and pencil on desk

By: Casey Bell

Being a “creative,” a person who has solely studied visual communication, I was anxious about working for a public relations agency with no previous public relations experience under my belt. However, since being introduced to the public relations environment, I have gradually realized how much creativity is involved in both visual communication and public relations. I have also discovered the potential that these two areas of study have in working together to become successful in the public relations world.

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