By Briana Payan
Checking analytics regularly can help businesses see how many people you are reaching and what posts your audience are more likely to engage with.
One of the most powerful tools a business can use to be successful is social media. It is one the best ways to communicate with your customer on a one-on-one basis. Platforms like Facebook, Instagram and Twitter all have features that can help business owners. These platforms help to learn more about their audience and interests in order to increase customer relationships, increase sales and build customer loyalty.
- Create social media audits
Creating a social media audit helps business owners see the big picture of what’s working and what they might want to change on their accounts. According to Hootsuite, the first step into creating an audit is finding out how many accounts your business has. Take a look at all the accounts and see what type of posts are being created. This allows you to keep track of analytics and figure out the strengths and weaknesses of all your business accounts on each specific platform.
- Pay attention to analytics
Follower count is not the only thing you should be paying attention to. It helps to see how many people are interested in your business, however, if you have 1000 followers but your posts are getting less than 50 likes, it is obvious that you are not making much of an impact. Checking analytics regularly can help businesses see how many people you are reaching and what posts your audience are more likely to engage with. This also allows you to see the demographics of your audience which can help tailor your posts. Facebook, Instagram and Twitter all have features where creators can take a look at account analytics on the app itself.
- Engage with your audience
Having that one-on-one relationship with your customer is the ultimate goal for creating these platforms. Therefore, asking questions and using specific hashtags allows your audience to keep coming back because they have a reassurance that you value their opinion as a customer. Responding to their comments also increases trust and lets them know you are not just a robot generator. This is especially important in our current time when it’s challenging not being able to have that face-to-face interaction like everyone is normally used to.
- Study the algorthriums
Social media platforms all have their own set of algorithms and differentiate how they are generated. This becomes highly important when looking at the engagement of accounts. For instance, Facebook is more likely to favor friends and family posts, whereas Instagram has no preference. Knowing the way these platforms work, will help with boosts of engagement.
- Follow what’s trending
Keeping an eye out for trends that you can participate in and relate to your business is important. Trends are constantly changing and social media users love to participate and engage with what is currently hot. Participating in what’s trending is a great opportunity to connect with your audience in a timely manner and keep conversations constant. Creating relatable content can increase shares which leads to a wider reach to targeted audiences.