Public relations is all about knowing how to work effectively on a team. Knowing how to communicate and collaborate with other people is a critical life skill that every great PR professional has mastered.
As a fourth-year marketing and public relations student at Chico State, I’ve had my fair share of group projects. Every business class I’m taking this semester is centered around executing a group presentation. I’m on four different teams for my various classes and I feel like I’m getting really valuable experience that I can use in the workforce after I graduate. After a few years of group work, I have a pretty good understanding of what characteristics make a great team member. I’ve come up with a few tips that I found are essential to being a team member that everybody enjoys working with.
When working on a team, especially in a class setting, it’s usually necessary to meet outside of class in order to prepare for a presentation or work on content. There will be times where you’ll need to work around your team members’ schedules in order to make things work.
2. Stay Positive
Staying positive in group settings is crucial, especially in situations that become challenging. Positive teams are more productive and positive team members inspire others to do their best.
3. Be reliable
If you say you’re going to do something, follow through with it. You want people to be able to count on you to do your work on time and to the best of your ability.
4. Communicate effectively
Communication is everything when it comes to teamwork. It’s so important to be transparent with your group members and the only way that you can execute and idea is through proper communication.
5. Be respectful
Nobody wants to work with somebody that shuts down ideas or is disrespectful. When working on a team, make sure that you’re self-aware and also be supportive to other team members.
In marketing and public relations, the work that is done is almost always produced and edited by a multitude of different people. Collaboration and communication are key when it comes to being successful in these two fields. Knowing how to work effectively and efficiently on a team is imperative for anybody wanting to work in the public relations world.
By: Adriana Sikiric
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