Category: Social Media
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De-Influencing: Why it’s important for PR pros
We all know the world of influencers and the ascendancy they have on society, especially with the help of social media apps like TikTok and Instagram where content is spread at a rapidly fast rate. Unfortunately, that comes with content creators getting paid big bucks to advertise a product that may be no good. Remember…
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Networking is your greatest asset
By: Daisy Costilla-Jaimes Connecting with others and creating chains of networks will be your best asset in the public relations workforce. Creating a database of networks amongst individuals allows you to be involved in new opportunities and allows you to make professional friendships, collaborations, and meet new people not only in your community but also…
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Managing Mental Health When Working With Social Media
By: Carrington Power “Socials can be a joy- with the right team, fair compensation and an adequate amount of support,” – Miciah Garcia, digital media coordinator at Chico State It’s no secret that social media has negatively impacted the mental health of many users. Bullying, sleep disruption and unrealistic expectations about appearance are a few…
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Top 3 Essentials For Managing A Social Media Account
By Lauren Shannon It can be tough to start and manage a successful social media account. If you want to reach people and build a solid following there’s a lot you have to do, which can be overwhelming. Here are the top three essential ways to stay on top of your social media accounts. Social…
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Tips On Social Media Analytics
How important it is to track social media analytics to develop, grow and extend your brands reach. Photo by by Fauxels on Pexels By: Kelsi Taylor Public relations revolves around social media. This is why it is vital to have a strategy so that you can build that picture perfect page. Create attractive posts, gain…
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Benefits of Doing a Social Media Detox
By: Ashley Kainz Social media has become a convent way we connect and interact as humans. Even though social media has become the new “norm”, many people are taking break from social media and living their lives. You may have heard people doing a “social media detox” or “social media cleanse”, that’s the new fab.…
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Color Theory in Business
Many people aren’t aware that certain colors can actually make the viewer feel a certain emotion. Colors can even trigger things in the human mind. An example of this are the colors yellow and red, which can make someone hungry. This is why these colors are used in many fast food logos, for example: McDonalds,…
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Social Media Best Practices
Social media is invaluable to organizations these days. Posting on Instagram and Facebook are ways to reach audiences of all ages. People are frequently visiting social media platforms on their phones and this gives organizations an opportunity to advertise. It is an excellent opportunity for organizations to stay relevant to their publics. Constantly posting updates,…
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5 Ways to Stay Out of Trouble on Social Media
You know this scenario all too well. You are scrolling through your camera roll on Sunday morning and find photos from last night of you with your roommates at the bars. You think you have found a photo that is totally insta-worthy. That is when you should stop, drop and ask yourself, “Is this acceptable…