Let’s Talk Professional Communication!

Up Your Email Game Today!

By Skylar Trostinsky

If you’ve ever met me in person, you know I have quite the personality. It’s much easier for me (and many other professionals) to talk with someone face-to-face. This way we can effectively spread information, view body language, and make connections! Alas, this now virtual world has been inundated with digital communication and that means we must learn how to be professional in person and through text, too. 

Communicating with an agency, client or representative can be a daunting task. Do you keep it dim and straight to the point? Or do you add a bit of flare and personality? I mean, you want to express who you are, especially when you work in public relations, right? With a semester of email chains, project delegation and more under my belt, I have learned a few tips and tricks for communicating online. 

  1. Set Goals for Emails 

Staying organized is key to receiving useful documents and information. Before typing emails to agencies, clients or coworkers it’s important to set goals within the communication chain. That person is just as busy as you, so do them and yourself a favor by creating an outline of who you are writing to, what you need from the recipient and what you want them to respond with.

  1. Use Your Subject Line!

When considering the workload your recipient may be dealing with, it’s imperative to use brief, catchy subjects that include keywords. With this, your reader will know exactly what to expect when clicking on your email or maybe even be tempted to respond. 

  1. Be Clear and Concise 

Avoid using an excessive amount of words in emails, especially when providing instructions. Separate thoughts, questions and suggestions with paragraph breaks, bullet points, etc. to highlight information. This also allows recipients to quickly skim through text and find their to-do’s! 

Utilize appropriate punctuation and refrain from using ALL CAPS. Although it’s OK to bold and capitalize some notes, you never want the addressee to feel like you are shouting at them. 

  1. Be Polite and Be Yourself 

Here comes the question of whether personality is necessary, or appropriate, in an email chain. Although clarity and conciseness are imperative aspects to communication, you should never hide your character from anyone! It’s just critical that you remain professional and consistent with a soft, inviting tone. Check out READCITY’s “5 Clever Ways To Give Your Business Emails Personality” for more tips.

  1. Proofread, Proofread, Proofread!

As a PR professional, one of the worst things you can do when communicating with other experts is to send emails without reading them over. Typos may send negative messages about you or your organization and generally come off as unprofessional. 

A way to make sure your emails are grammatically correct and have been spell checked is by writing them in a separate document first. Doing this has helped me draft numerous messages, with different formats to ultimately choose which version will best convey my points. 

“Although clarity and conciseness are imperative aspects to communication, you should never hide your character from anyone! It’s just critical that you remain professional and consistent with a soft, inviting tone.”

-Skylar Trostinsky

Professional communication doesn’t end in email chains! Further your credibility, express yourself and improve relationships by taking skills such as goal setting, clarity and politeness to group and one-on-one meetings. Email away!


Tips For Professional Emails

Effective Email Communication In The Workplace

How to Prepare a Strong Phone Pitch

working essentials laid out on table

Photo by Pexels.com

By: Valeria Sanchez

You may feel intimidated when you pitch to a journalist for the first time. We tend to think of the worst possible outcomes like, what if they don’t like my pitch? or what if they think I’m unprepared? Everyone feels nervous doing something for the first time. Last month I got the opportunity to pitch one of my client’s programs to several news stations in California. I wouldn’t say it was fantastic. I was nervous and I got sent to voicemail plenty of times. After some trial and error, here is what I learned about crafting a successful phone pitch.  

Continue reading “How to Prepare a Strong Phone Pitch”

Tips On How To Kill Your Next Presentation

A photo of five hands fist bumping each other over a table of binders, notebooks, smartphones, and laptops.

I know presenting isn’t easy for everyone. Actually, I still get that weird nervous feeling at the bottom every time. Walking up to the front to the front of as class, with all eyes on you seems like the worst. However, there are several ways to overcome that. Here are some tips that could help you knock that presentation out of the park.


  1. Connect without audience


I know it hard to be yourself when your nervous but be honest with your audience and illustrate what is important to you. If your enthusiastic and honest, your audience will respond to that in a positive way.



  1. Keep it Simple


When preparing for your presentation, always be mindful of what the key message is­ ­— and focus on just that. Try not to get sidetracked with other information that may not contribute to your overall message.



  1. Make eye contact with your audience and don’t forget to smile


For me this is the most difficult part. But if you make eye contact it seems as if your talking to an individual versus a group of people. It simplifies the presentation a bit. Think of it as having a conversation with multiple people, instead of preaching to a mass. Plus, smiling makes everything better, it will also make your audience feel more comfortable with you.



  1. Start off strong


First impressions are everything. If you start off dull, your audience is likely to not pay attention or engage for the rest of your presentation. Try starting with something funny, or even a question—anything to get your audience to verbally or physically engage. It will pay off during your presentation.



  1. Use your voice


Don’t be afraid to raise your voice. Make sure those in the back can hear you. Also, control your talking speed. If your talk to fast, it is harder for your audience to soak up what you’re saying. You need to talk at a good pace that isn’t too fast.





Practice makes perfect, don’t undermine that. Get in front of a mirror and practice what you’re going to say. Do this a few times leading up to your presentation, I promise you will be pleased with the results.