A Moment Of Self Reflection

Sketch by Marc Mercado

By Marc Mercado

I remember when I switched my studies from concrete industry management (CIM) to interior architecture my freshman year. Even the architecture advisor questioned why I wanted to switch programs considering how successful CIM is.

That was the reason why I chose CIM for my academic career at Chico State. At that point in my life, I was driven by the expectations others set for me, with hopes of leaping over the poverty line. It only took the introductory course to push myself to look into other avenues– if this was going to be my full-time career I needed something more;

I was on a line: “to be a concrete man, or to know that I can [succeed without sacrificing]”.

With a minor in theatre arts, I looked forward to pursuing a program that included media arts. I came across the Media, Art, Design and Technology department, researched the major advisors, and I got in touch with Jennifer Meadows.

I hoped that she would be able to tell that I was lost and this was where I belonged, but my path continued to change and after that meeting, I kept looking. I was honestly intimidated by something new.

I thought, “if I’m worried about learning new skills/software in this academic path, then why not look for something that already encompasses my own skills and knowledge?”

Then I found interior architecture, so I figured, I know how to draw, I love design, and this will also satisfy two important areas of my life: family expectations and financial goals. There was much to love about this major, and to this day, I look back and wonder what life would have been like.

  Int. Architecture sketches by Marc

Fall was turning into winter. I was burning up and freezing at the same time; during this time my mental health was declining so during break, I flew to Mexico. Being outside of the country where I studied and worked felt incredibly liberating, I was surrounded by the beautiful Michoacán coast, the most blue skies and the greenest plants. This place is a sanctuary to me, it’s where I spent most of my childhood.

Playa Chuquiapan by Marc Mercado

A month turned into one more night and then I was in the sky, flying back “home”. There was still a lot of healing to be done, I hadn’t spent time thinking about the things I was still dealing with, but at least had a new academic plan.

It’s Junior Year, the first semester is a breeze, I joined AIGA (American Institute of Graphic Arts) and felt comfort knowing I was part of a design community. I forgot to mention that every time I went to academic advising for my major changes, I had to do all the “figuring it out” and show up with a plan. The absolute best advice I got was from a friend, Luciana, who encouraged me to pursue this graphic design path.

The second semester was unexpected. My confidence level in this new program was low, but I knew I was still learning. I felt like I wasn’t doing enough “graphic design” and was still figuring out how I could find passion in this form of art and design. During this semester there were many new professors in the department and talks about how some would say “ you should’ve learned X in Jane Doe’s class”. The unveiling of Chico State’s rebrand happened during the same time students in our program were being told they wouldn’t be able to graduate on time due to class shortages and the entirety of at least two classes emailed the department with concerns about a discourteous professor.

With all this going on, I wasn’t sure of my place here at Chico State. The more I fell in love with graphic design, and learned about how to use it to communicate, to express and to create art, the more I saw how unimportant I was to my university. I turned my cheek and saw the Academy of Arts in San Francisco. Immediately, I began planning; I reached out and began the application process.

I was on the phone with Chico State but they kept me on hold. The Academy was ringing but the minutes were too expensive. I felt like I needed better guidance, I needed professors that cared, a campus that recognized my passion. I was going to end up paying more out of pocket than I ever did at Chico and could tell that my ambition was too much for my family, for our bank accounts. It was only going to be an online program anyway.

A letter was sent to my address, from the Academy. I got in, it all came down to the story I wanted to tell:

Work with what I’m given and persevere? Or succumb to a for-profit school and find myself in a worse financial situation?

Clearly, I chose the former option. It’s like this mantra I heard some years back about how a good artist can work under any circumstance.

Projects done by Marc Mercado
Projects done by Marc Mercado
Projects done by Marc Mercado
Projects done by Marc Mercado

Creativity in Five Stages

By Brooke Larsen

Every piece of art, whether it is a portrait drawing or a billboard, goes through a series of phases called the creative process. This structured process can be followed for any type of project that you work on. Every person has their own take on how they express their creativity, so the structure may vary and some steps may look different from individual to individual. The main steps in creating a finished project are preparation, incubation, illumination, evaluation, and verification (How to Improve Creativity).

1. Preparing

Preparing your work of art is defined as coming up with the ideas and researching the given subject (How to Improve Creativity). This can be simply drawing out  sketches, looking at Pinterest pictures, or putting together a mood board to get yourself going in the right direction. This stage of the creative process may take some trial and error, but that is normal. Maybe the first mood board you create does not fit the route your organization wants to take. You can go back to the drawing board and tweak your research. When Graphic Designers are coming up with ideas for a logo or a symbol in the preparation stage, hundreds of sketches are made. You may have fifty variations of the same concept to show to your client.

2. Incubation

The second stage of the creative process is incubation. Incubation is known as the breaks you take from your project and the creative process all together (How to Improve Creativity). This step is actually very important to take because artists tend to work better with a clear look on their work. When I am on hour three of creating a portrait for a client, my vision towards the given image seems to distort and I find myself hating the drawing. That is when incubation is the most important. After taking a break from the work, I am able to come back and see clearly what the piece needs and where I need to go with it.

3. Illumination

The next stage is illumination, also known as the “Eureka” stage (How to Improve Creativity). After taking a break from your work, coming back to it with a fresh mind allows the ideas to flow naturally. I see this stage coming into play when I start to make erase marks on charcoal drawings of animals. Before, the drawing is flat with simple shadows, but once the fur on the animal starts to pop, illumination begins. I find myself obsessed with the piece and I start to get into a rhythm of sorts. Creating the fine lines and textures of the portraits makes the image come to life and all of a sudden, I am in love with the drawing again.

4. Evaluation

The fourth step when creating a work of art is the evaluation stage. This is when your art is nearly finished or your idea is just about solidified (How to Improve Creativity). You take your piece or that idea and weigh it against others (How to Improve Creativity). You may show your work to peers and they can give you a different outlook on the project. When I am nearly done with a portrait, I like to show it to my friends and family and get feedback on what they see. I am then able to take their ideas to make my piece better than it was before.

“You have worked so hard preparing your ideas and getting feedback from your peers, and now you get to show it to the world.”

5. Verification

Last but not least, the verification stage. This is when your work comes to life. You have worked so hard preparing your ideas and getting feedback from your peers, and now you get to show it to the world. Your client is able to see the final product. This process may become tedious, but it all pays off when you receive that check.

The Application of Education After Graduation

By Gabby French

In the height of the Coronavirus pandemic, Prin Mayowa who had a job canceled on her due to the pandemic, instead of moping decided to be proactive in building her portfolio. Along this journey, she wrote and published a book to add to her success.

Prin, a 2016 graduate of Journalism and Public Relations at Chico State talks to us about her journey since leaving Tehama Group Communications. When the time finally came after graduation, Prin found her first job just by connections, she reached out to a fellow Tehama Group Communications alum from the previous semester and got a job working in an agency in Santa Monica.

She did not stay at the agency long but still had a great experience and got her first taste of working in the entertainment industry. The environment at the agency was great but there was not a wide range of diversity, which ended up being a huge part of Prin’s career. Entertainment and music was not what she had always envisioned for herself, she wanted to start in fashion when she was still in college.

She had interned at a small boutique firm called Reach the Masses, and from there, grew and realized that is not exactly where she wanted to land. In 2017 she worked as a publicist’s assistant for Jim Gaffigan and Judd Apatow. After working that job she said that she saw the very dark sides of the entertainment industry. 

After only working there for a short period of time, Prin decided to create her own PR firm. She partnered up with a past colleague from Reach the Masses who had a background in marketing, and together they formed Broken Clock Public Relations.

“School only gives you the tools, it is up to you to use them and adapt, what you learn in the classroom is just the foundation.”

– Prin Mayowa

It took them a little while to gain traction, but after reaching out to different establishments, they finally landed their first client! A winery in Burbank, it started out amazing but they ran into a very big problem. After working with this winery for about two months, they were fired and all their intellectual property was stolen by this winery.

They kept all reports and newsletters that Prin and her partner created for them and used them all after they were fired. Getting fired was a big hit for them and they had to pause and take a look at their company. They did a SWOT (strengths, weaknesses, opportunities, and threats) analysis on themselves and decided to get back in the field after. 

From there, they landed one more client, Plunge, an ocean front restaurant in Long Beach, California. At this time, Prin’s partner decided that this was no longer a good fit for her and decided to leave the firm.

With her partner choosing to walk away, it now became Prin’s responsibility to work with their clients and focus on both PR and marketing. It was at this time in her career path where the music industry came into her view.

Prin was introduced to the industry while working with the winery in Burbank, when an artist who had performed at the location had reached out to her. The artist was impressed with the way Prin wrote, and was hoping that Prin would work with her for even a small rate. This was her first taste of the music industry. Prin decided that she wanted to just work with the artist Tamika, so she finished and closed out all her accounts.

“The way you exit any situation says more about your character,” Prin said.

Prin worked with Tamika for a while, and ended up becoming her head manager. Tamika was asked to audition on The Voice two times, and after some time Prin decided it was her time to move on to strictly PR or marketing jobs.

She found herself working for the Los Angeles Philharmonic, which was a shock to her because she was not very familiar with that type of musical background. Prin worked closely in promotional efforts for them, including activism and social justice. This was important to her, so when the Los Angeles Philharmonic wanted to create a musical center in Inglewood, Prin spoke up and voiced her concerns with that. She thought that they first had to establish themselves in that community before just taking over a space. They created community outreach events so that people could get familiar with them before creating that space. 

You can now find Prin working with Hip Hop DX as a social media coordinator,  who is in line to be a social media manager. Her advice to upcoming graduates: 

“School only gives you the tools, it is up to you to use them and adapt, what you learn in the classroom is just the foundation,” Prin concludes.

Pitching Media In Unsettling Times

By Marlyn Angeles

With a large majority of students and employees working remotely, people have much more time on their hands to read subscription magazines and catch up on their favorite blogs. However, many businesses are struggling to keep their brand and product in the eyes of potential clients. Pitching brands is a very necessary but risky tactic during the pandemic. An example of how one can come off tone deaf during sensitive times is David Geffen’s salutation Instagram post from his escape to the Grenadines on his reported $590 million yacht to avoid the coronavirus. He received backlash from users through both Instagram and Twitter that found the post insensitive to the fact that many are facing unemployment and businesses are suffering while he was able to escape the virus. 

Lauren Reed, the founder of Reed Public Relations, a firm in Nashville with dining, tourism and fitness clients, asserts that “How brands appear to the world during this pandemic could impact how people see them for years to come, good and bad.”

Media pitching is crucial for companies to keep business afloat and in turn helps the economy when it is being hit hard. Before diving into how to pitch media during the pandemic, I want to define what pitching is. Simply put, a media pitch is a short, personalized message that outlines the value of a story and explains why it should be published. It is an attempt to get a journalist, editor or media outlet interested in your news so they decide to cover it. It is usually 150 words long but can reach up to 400 words. There is a thin line between being relevant and insensitive, so it is important that you keep the following tips in mind to create a good pitch during this time. Spin Sucks highlights these tips in a blog by Michael Smart: Five Ways to Successfully (and Sensitively) Pitch Media Right Now.

Who are you pitching to?

In a struggle to keep brand relevance, it is important that you focus on who or which media outlet will publish a story that promotes your brand while addressing the public’s needs. Aim to target the right journalist that will help maintain your brand or company in the public’s eye in a setting that is relevant to your brand. Pitching a new line of makeup cosmetics may be more relevant to the editor of a fashion publication than a New York Times reporter. . It is important to note that your pitch and topic don’t have to be specifically COVID-19 focused, such as Dove’s Courage is Beautiful campaign. Staying within a relevant media organization helps your brand blend in.

Location of where you’re pitching

Many cities around the country are following guidelines regarding COVID-19 activities. Confirmed cases are the biggest indicator of whether restaurants or other establishments can open their doors. Targeting publications in states that have loosened restrictions could help reach your target audience whereas promoting in a more restricted area may limit opportunities. Pitching your travel company’s list of best places to visit in a city where people are barely leaving their homes may not be the smartest. Where the media outlet you are trying to reach is located is just as important as which  type of media organization you choose. 

Strengthening core pitching skills 

While it is important to strategize, empathize and plan out how your company will come off as relevant and sensitive during a pandemic, sharpening your pitching skills will help you navigate this challenge. Muckrack states the importance of how you contact journalists and at what time during the day. In a survey conducted by Muckrack, 93% of journalists just want to receive a 1:1 email pitch from a PR agency or company. About 65% of journalists prefer to be pitched before 11 am. Results also demonstrated the top three reasons journalists reject otherwise relevant pitches; lack of personalization, bad timing and being too lengthy. PR professionals should keep it short at about 2-3 paragraphs but also personalize why your story fits that specific writer and the publication itself.  Use these tips when you organize your next media pitch and dissolve the chances of an insensitive post backfiring on you and your company.

A Starting Point for Company Culture

By Clare Brady

One of the keys to a healthy company is its culture. If employees feel valued, included and engaged, it’s likely it will be reflected in the quality of their work. Looking at today’s workforce, employment and company relationships are changing. Taking the time to create a solid, consistent workplace culture not only makes your employees feel valued, but can also save the company money.

According to a recent study done by The Engagement Institute, disengaged employees can cost companies up to $550 billion a year and 95% of the study’s 1,500 respondents reported feeling disengaged with their company. 

What can a company do to create a healthy company culture? 

Create a Clear Mission Statement 

This will be the foundation for all employees. It defines the purpose and intended path the company is taking to reach their goals. Being united behind a strong mission statement is the first step in assuring everyone is connected and motivated.

Define Core Values 

Similar to a mission statement, the core values of a company will be the building blocks of a strong company culture. Values such as honesty, innovation, respect and many more are all great examples. These have a unique function in defining the company’s brand. With the right set of core values, companies can attract and keep talented employees. Indeed.com lists thirty-six core values here.

Write a Company Culture Statement

If the mission statement and the core values are the foundation, then the company culture statement is the framework of the house. This is a simple statement that encompaces how employees live out the mission statement and core values of the company. Examples of this include, “people first” or “learn more.”

Hold everyone accountable

Creating and maintaining a set of expectations for employees takes some time. There will be a learning curve for new employees, but once they understand what is expected of them, they will eventually lead by example as the company grows. It’s inevitable that people will make mistakes and an appropriate, constructive response to those mistakes is something else employees will learn. 

Be Consistent

It’s important for leadership and management to stand by the company’s mission statement, core values and culture statement, so that employees can continue to have an example to follow. This will ensure employees feel valued and encouraged to do their best work. 

When done well, the work to create a good company culture has great benefits. Maryville University shares that a strong culture improves the reputation of a company, promotes employee retention and increases productivity. We all work together, why not make it a positive experience?

Four PR Lessons I Learned Studying Abroad

By Chase McDaniel

When I embarked on my journey overseas, I did not know that my experience would not only make me a more well-rounded person, but also a better public relations student! 

Studying overseas has many fantastic benefits. From experiencing new cultures, trying new things, and making friends from around the world, it’s no wonder why students are so eager to set foot abroad. When I embarked on my journey to The Hague, the Netherlands, I did not know that my experience would not only make me a more well-rounded person, but also a better public relations student. 

Teamwork makes the dream work

Teamwork is a significant part of university culture in the Netherlands. Professors have their students complete a ton of group projects throughout the semester, so team involvement is crucial. At the university I attended, they require all 120 plus exchange students to take a Dutch Culture and Society course. In this class, the university pairs you with seven other exchange students, all from different countries. The course forces you to leave the comfort of your home country friends and work with new faces from across the globe. I worked with students from Russia, the Netherlands, France, Portugal, and Malaysia and can now call many of them friends. As a team, we worked on multiple group projects throughout the semester, experienced field trips, and presented our work for a final project. This trip showed me what excellent teamwork looks like. When a group works together as a team and plays to each member’s strengths, it allows for a more manageable and enjoyable time. It also set the standard for my future groups in PR classes and has ultimately made me a better leader across campus and in those groups.

Plan, Plan, Plan!

Planning is one of the most vital steps in the public relations process and is just as important to your travels abroad. Planning a trip abroad requires a lot of time and patience, where you have to spend hours on research, ticket buying and itinerary building. For my Dutch Culture and Society course, I had to plan a group field trip. For this field trip, I had to research relevant places to go, the best modes of transport, the cost of tickets and any other key factors necessary for a successful trip. I had to ensure that we stayed within budget and allotted a time where everyone could attend. Overall, the field trip was a success, and my group members commended me for the great time we had! Planning this field trip and other trips gave me real-world experience in planning, and I think it deserves credit for my success later on in the workplace.

Adapt, or else!

Nothing screams getting out of your comfort zone more than being in a foreign place with strangers, a new language and a totally different way of life. So all of a sudden, simply getting through the day becomes the ultimate boot camp of accommodation. From lost luggage on my first day, a pickpocket encounter, to the language barrier, missed trains, exam troubles, and multiple banking setbacks, I had to do more than just hope that everything would turn out okay. I had to adapt. There is always an underlying sense of uncertainty present when studying in a place foreign to you. Learning to adapt is almost a requirement and shaped me as a student, traveler and global citizen. Not only that but learning this adaptability factor has allowed me to grow in my personal and professional endeavors.

Confidence is key

Agility PR argues that confidence is the top soft skill needed to succeed in PR regardless of title or how many years you have under your belt. After studying abroad, I found myself much more confident in my abilities. I was able to not only communicate better in meeting situations, but I was also more confident in myself. Being abroad makes you uncomfortable; you don’t know the language, the people, or your way around. You are forced to make connections with people you normally wouldn’t and realize that you have all these abilities you never even knew you had. Not only this but studying abroad in college is a huge selling point to distinguish you from other candidates in the hunt for a career. Having this experience is not only a confidence booster, but it’s a resume booster too! 

Why Social Media Campaigns Are Even More Important While We’re At Home

By: Grace Gilani

The days when we regarded social media indulgence as a bad habit, or a generational flaw, are essentially gone. Instead, it has become one of the most integral aspects of modern society, particularly amid the pandemic when many of our real-world forums have disappeared.

Now more than ever our digital social media marketing skills need to be at the forefront of our strategies. Throughout the COVID-19 pandemic, brands and companies have had to reinvent their marketing strategies to tailor them towards an almost all-digital world. Recently I realized just how important these campaigns were as I was brainstorming potential ideas for campaigns with my friends for Instagram. Even before the pandemic, our world was primarily online throughout the wide variety of social media platforms we have out there. Now, it’s hard to reach your audience when most of them are staying home. In an article by Forbes, they lay out some best practices when it comes to forming your social media strategy.

1 .Know who your audience is. 

While conducting your research you want to take into account who your target audience is and what platforms they might be using. For example, Instagram is the biggest social media platform with over one billion active monthly users. Breaking that down even further, 49 percent of their users are male while 51 percent are female. With Instagrams having such similarities there are other apps that reach more of a diverse audience, such as Twitter. Knowing who your audience is and how you want to reach it should be at the forefront of your mind. 

2. Stay up to date 

As we all change and grow throughout our day-to-day lives, it is important to keep an eye on the current trends circulating throughout the industry. As many of us are aware, all PR pros alike wake up every morning and do a news sweep and look at current trends. These trends have become increasingly popular on the fastly growing social media platform TikTok. If your company were to jump on one of these trends it would have the potential to reach millions of users and catapult your brands’ social media to a new level. 

3. Considered sponsored content 

In our world now everyone is considered an influencer if you successfully run your own Instagram account. However, knowing the difference between macro and micro-influencers is important. Many times brands will collaborate with these influencers in hopes of reaching their audience, however, macro-influencers can oftentimes come with a large price tag. If your brand is small and this is your first time experimenting with influencers, a good way to test the waters would be to use micro-influencers and assess your strategy from there by the data you collected. 

Another idea to reach your audience at home is purchasing sponsored content. By using sponsored content you are able to tailor your demographics and reach the right audience, or the one that you think could be the best for your audience. For smaller companies just $10 would suffice, it’s all about getting your brand out there. 

Even during these terrifying and uncertain times, an important thing to remember is that social media is forever, it will always be there, but remember that it can be what your brand makes of it and how you tailor it to your needs. Social media will be your best friend, especially when you look at exactly how many people use it on a daily basis. 

The Power of Planning for Productivity

Photo of a woman using office supplies for work Photo by rawpixel.com from Pexels

By: Kailey Gaffikin

For college students, a new year brings a semester full of updated schedules, approaching deadlines and never-ending assignments. All of this information overload at once can be overwhelming for some and exciting for others. However, a common question presents itself during any new transition in life.

As a college student venturing into a new semester full of deadlines with classes, internships and jobs, you may ask yourself, “Where do I start?”

The simple answer: plan ahead.

The first matter of business is to make a priorities list, which outlines the most urgent deadlines that require your attendance and participation. Some of these deadlines may be recurring whereas others may only occur once. It is crucial to make a list to map everything out onto paper since it is easy to accidentally forget a schedule full of new deadlines.

Once you have your list written, your next step is to outline the main goals for what you want to achieve out of this new schedule. Find time to prioritize any extracurriculars and self-care activities to implement within your schedule. Setting goals is a great way to remind yourself of the reason behind why your deadlines are important to you and what you want to achieve out of your new schedule.

Finally, use a planner to write out your deadlines ahead of time on a monthly basis. This is a great tool to use to your advantage. It provides a road map for you to look at when you feel scatterbrained or to serve as a reminder for certain deadlines that may of slipped your mind.

Once your planning guide is complete, you are on your way to increasing your productivity. Planning is an outlet to use at school, in the workplace and in life. When planning ahead of time, you’ll know what to expect, when to expect it and how to prepare for what you need to meet your goals and succeed to your fullest potential.  

Coffee Alternatives for that Morning Rush

A person drinking a cup of coffee.

Coffee seems like such an important part of everyone’s morning routine. It’s an essential part of life for a lot of people. I mean, during the day, there are countless times where I hear, “OMG I literally cannot talk to anyone until I’ve had my coffee.” While there are those who simply cannot function until they have taken a sip of their iced caramel macchiato, or whatever coffee flavor is in style, there are also those, such as myself, who dislike coffee. Not everyone is a huge coffee fan, I know I’m not. For those people that are looking to cut back on coffee or that don’t like it, but still want and need that boost of energy to get through the day, there are so many alternatives that can help. Here are a few:

Tea is one of the most popular alternatives to coffee. Not only is it healthier, but it also has the caffeine that so many people crave in the mornings. For those looking to cut back on caffeine, tea also comes in non caffeinated packs. There are so many choices, each with a different health benefit to it. It can even be sweetened with honey, my personal favorite, or sugar. The choice is all yours.

Another alternative drink, or drinks, that help get the most energy out of your mind and body is making infused water. For those that don’t know, infused water is taking fruit slices and putting them inside of your water bottle, about 16 ounces to start . Place your water (the fruit slices should already be inside) in the refrigerator overnight and the next morning you will have delicious energy water to drink. Some of my favorites include cucumber, strawberries and mint. There are also apple slices and cinnamon or lemon and lime with some some mint. The combinations are endless and there are so many more ideas you can find online. Not only will infused water bring you energy, but it will also detoxify your system. In order to add an extra dose of energy, add chia seeds to your drink.  

Smoothies are one of my favorite alternatives. Although preparing and making a smoothie can become time consuming, especially if you’re in a rush, preparing fruits and vegetables in a bag and sticking them in the freezer until the time comes to use them is a great way to prepare your smoothie when time is slim. Another tip is to prepare your smoothie the night before and place it in the refrigerator overnight. This can become tedious when the days are long and you just want to get to bed, but it saves time in the morning and you’ll be rewarded with a delicious, healthy drink. You can also add chia seeds to your smoothie for that extra boost. My personal favorite morning smoothie recipe is a peanut butter and banana smoothie, there are so many great recipes out there to try.

The alternatives for coffee are endless. While to some, coffee is the reason the world functions everyday, to others it’s not. Don’t be confined by coffee and go out and live your best life from your newfound morning energy By.

 By: Katya Villegas

5 Things Being in a Long Distance Relationship Taught Me About Communication

me visiting Joe in Baltimore, Maryland

My boyfriend and I met when we were sixteen and have been, figuratively, inseparable ever since. But when college decisions came along our senior year of high school, we realized our educations would be taking us to opposite sides of the country. His to Baltimore, Maryland, to play lacrosse and study biology, and mine to Chico, California, to study public relations. We knew we had two options, throw away what we knew was too special to waste or make the distance work. We said our goodbyes and we have been in a long distance relationship ever since.

Being in a relationship with someone across the country comes with a learning curve, especially when you’ve never done long distance before. When will we talk? How often do we video chat? When will we see each other again? To answer these questions, we figured out very quickly that communication is key. Through dating him, I have been able to take valuable communication lessons and apply them to public relations. Here are five things I learned about communication through navigating love from 2,000 miles away.

  1.    Never let a problem get swept under the rug

If a problem emerges while completing work for a client, be open and transparent. Hiding even the smallest of issues can cause distrust and could even cause the issue to get worse. Communicate with your client so you can brainstorm a solution together.

  1.    Always reply to texts and emails within 24 hours

Don’t leave your client waiting on your reply. Check email and voicemail one to two times a day to make sure all messages and questions are answered.

  1.    If you’re busy, communicate that, but make sure they know they’re still a priority

It’s important to communicate to your client when you are busy or unable to talk. However, when doing this, always make sure that they know they are still a priority to you, and you will get back to them as soon as you can.

  1.    Be attentive

Make sure to check in on your client often to make sure they are feeling okay about the work you are creating for them and see if there is anything else you are able to do for them.

  1.    Meet as often as you can

Try to meet with your client as often as you are able, ideally once a week or biweekly. If it’s harder for them to meet that often, then consider Skype or Google Hangouts is a viable meeting option.

By:Arianna Silvestri