AAST Case Study

The minor in Asian American Studies is an interdisciplinary field that examines the cultures, histories, experiences, concerns and contributions of Asian and Pacific Islander Americans. It focuses on the American experience of persons from Asian countries of the Pacific Rim and the Pacific Islands while maintaining relationships with the Asian American community and broader society. TGC worked to increase minors while building the visibility of the program. 

What we did:

  1. Our team collaborated to be successful in bringing awareness to this minor. From creating social media pages to working with The Orion to earn a  feature story, we drafted core messaging and collateral for AAST. We used Canva, InDesign, Photoshop, Google Docs, Google Sheets, and Zoom to execute all our projects. 


  1. The AAST team grew the minor’s branding through logo creation, tabling materials, media relations and website copy.

Check out our site for examples.