5 Tips for Creating a Professional Online Portfolio

There are a few components to the job-hunting process that everyone knows: resumé, cover letter, networking, follow-up emails or cards, etc. So, how can you stand out in a crowd of applicants that all submit the same amount of information and seem to have the similar skills? Instead of simply describing your work, you can now show your work with an online portfolio.

If you’re unfamiliar with building websites, there are free builders to help you start the process, like Wix, Weebly and WordPress, and every option gives you the freedom to create a customizable site. Using my minimalist personal portfolio as an example, here are some ways to avoid making a cluttered or confusing site:

  1. Consistency

This relates to the navigation and organization of your website, like always having the site tabs in the same spot on every page or creating subcategories for your work.


In the example above, you can see that the tabs are directly under my name header, and this is true for every page on my site.

The “Work” tab is highlighted so that people know what page they are on, and the body of the page is broken up into three categories: journalism, public relations and photography.

The titles of each section, along with the pictures, are clickable, and they take the user to a page that gives specific examples to demonstrate the work I’ve done for those categories; there is no confusion and all of the links work.

  1. Personalization

Your portfolio is about you and your work, so it’s OK to show some of your personality to demonstrate that you are a well-rounded person. This can include making a video or infographic to showcase your creative side or interesting facts about you (obviously make sure they’re appropriate).


On my “About” page, I have a “pitch” video where I talk about my skills and have accompanying B-Roll of me working and examples of my work, so it’s not just me talking to the camera for 90 seconds. I also made a small personal infographic in Photoshop, and you, too, can easily make one using sites like Canva or Piktochart.

  1. Visuals

Interesting and relevant visuals are basically the point of a portfolio, so find your best work and display it. If your work isn’t normally very visual, get creative with the way you present it. If you have some statistics to represent your achievements (which are essential to show employers that your work has real results), create some graphs. If you have published work, take a screenshot and link it to the post. Use your own pictures so you don’t have to rely on cheesy stock photos or use icons to symbolize the work you’re showcasing.


In the example above, I simply made those icons in Illustrator or used logos and compiled them in Photoshop to make sure they were all the same color to match my website. If you can’t make your own icons, find some copyright-free ones and adjust them with any image-editing software.

  1. Contact information

Your portfolio should have multiple ways to contact you and it should be in a really obvious place, whether it’s at the bottom of every page with email and social media buttons or a whole contact page with a form submission and your email in case something on the form doesn’t work. Even your resumé (which should definitely be somewhere in the portfolio) should have your phone number.


My resumé has appropriate hyperlinks that direct people to the places I’ve worked, my social media and my email. This is the whole point of your portfolio, so make sure the people who like your work are able to conveniently contact you.

  1. Proof-read

Like any other item you submit when applying for jobs, your portfolio should have multiple people looking for even the smallest of errors before a potential employer sees it. Your credibility will be compromised with every misspelled word or incorrect punctuation mark.

Lastly, keep in mind that this portfolio represents you, and once it’s live, anyone can see it. Keep true to your “brand,” and remember to update it with new work. Good luck on your next job hunt!

Written by Christine Zuniga, Online Communications Director

Misconceptions of Fashion PR

The fashion world is a fast-paced environment, one that is dependent on creating trends that attract and retain the attention of an image-conscious public. Many assume fashion PR is a glamorous gig – you get to work closely with well-known brands, attend the coolest parties and always meet A-list celebrities and designers. Though there can be some amazing perks working in fashion PR, it’s simply not an easy job.

The role of a PR professional in this industry is critical because they put the face of their client’s companies out in the world. This person is responsible for marketing the latest fashions in a creative way, creating a buzz among influential journalists and bloggers. Any individuals leaning towards this industry must understand the following:

Creating a strong brand

A strong brand in this industry is an image that the public can easily identify when they think of your client’s styles and products. Because it is such a competitive industry, if a distinctive brand isn’t created this will definitely mean failure for your client. One must be able to narrow the focus of the styles you are promoting in order to draw out what is unique. This is where all of the other responsibilities in the industry start; the brand must always be front and center. 

Kelly Cutrone, one of the first fashion publicists and founder of People’s Revolution, one of the leading fashion public firms. Courtesy: Women of Upstate New York
Kelly Cutrone, one of the first fashion publicists and founder of People’s Revolution, one of the leading fashion public firms. Courtesy: Women of Upstate New York

Understanding social media trends

Social media is giving the fashion industry an extreme makeover. Fashion is worn as a statement, and those who are active on social media use their profiles to illustrate their unique styles through their outfits. For fashion brands, these platforms are a way to show customers new upcoming trends, as they leverage celebrities and successful bloggers to market their products.

For example, Snapchat provides users with a live stream from the runways of well-known brands, such as Michael Kors and Burberry, during New York Fashion Week.

As a PR professional it’s important to be able to come up with innovative social media strategies for your client’s brand, as these networks are giving the public a more intimate look into the behind-the-scene details of the fashion world.

Designers and models give Snapchat users a closer look into fashion shows during New York Fashion Week. Courtesy: Harper’s Bazaar
Designers and models give Snapchat users a closer look into fashion shows during New York Fashion Week. Courtesy: Harper’s Bazaar

Creating relationships with fashion editors

Being able to work with the editors of fashion magazines is crucial for a PR professional. It’s your job to create long-lasting relationships with not only the editors, but with their writers and photographers as well.

Major fashion magazine teams have the capability of creating the most effective buzz for fashion lines and events. Not every designer’s creations will make it into the pages of major magazines, so it’s important for the PR specialist to be creative and to have continuous interaction with these editors in order to help the client stand out in such a saturated market.

Anna Wintour, the influential editor-in-chief of Vogue Magazine. Courtesy: Ozon
Anna Wintour, the influential editor-in-chief of Vogue Magazine. Courtesy: Ozon

People might expect this job to be purely social and fabulous as shown in television shows and movies, but it takes a lot of hard work and consistency in order to be successful. But for someone who is passionate about all things fashion, it will definitely be an exciting and rewarding adventure.

Written by Neelam Kumar, Account Executive