Strategies for Overcoming Designer’s Block

By: Sarah McKinney

Every graphic designer, no matter how experienced, has encountered the frustrating phenomenon known as designer’s block or creative burnout.  Designer’s block can manifest in various forms – from an absence of fresh ideas to an overwhelming feeling of creative standstill. It often creeps in the presence of impending deadlines, adding an extra layer of stress. For graphic design students, navigating the challenges of academia, while simultaneously overcoming designer’s block is a crucial skill to develop it’s essential to recognize that this is a common hurdle in the creative process, and you’re not alone in facing it. 

In this blog post, we’ll explore effective strategies to reignite your creative spark and keep the design juices flowing:

1. Embrace the Power of Breaks:

When faced with a creative roadblock, sometimes the best solution is to step away from the project. Take a break, go for a walk, or engage in an unrelated activity. This shift in focus allows your mind to reset and opens the door to new ideas. Consider incorporating the time-blocking technique –  This method involves dividing your workday into distinct blocks of time, each dedicated to a specific task or set of related activities. For graphic designers, this could mean assigning specific blocks for ideation, design execution, client communication, and even breaks.

Resource: Effective Time Management Tips and Strategies for Graphic Designers

2. Seek Inspiration Beyond the Screen:

In the digital age, it’s easy to fall into the trap of seeking inspiration solely from online platforms. Break free from this cycle by exploring the physical world. Visit art galleries, attend design-related events, or simply take a stroll through nature. Inspiration often appears when you least expect it, the textures, colors, and patterns you encounter can serve as a wellspring of inspiration.

3. Engage in Collaborative Creativity:

Collaboration can be a powerful remedy to a designer’s block. Connect with fellow design students, share your challenges, and brainstorm ideas. Hearing different perspectives can spark new thoughts and approaches. Also, consider collaborating with students from other professions to gain fresh insights that can infuse your designs with unique perspectives.

5. Establish a Design Ritual:

Establishing a design ritual is an effective practice to develop a conducive environment for creativity. For instance, curate a specific playlist that resonates with your design sensibilities – music that energizes, inspires, and helps you focus. 

Designating a specific workspace is another crucial element of your ritual. This could be a dedicated corner of your room, a coffee shop with the right ambiance, or a co-working space. A consistent physical environment helps create a mental association between that space and your creative work, making it easier for your mind to transition into a focused and imaginative state.

One part of a ritual that I frequently use to kickstart my creative process is doodling. Taking a few moments to doodle freely on a notepad or sketchpad can be a liberating exercise. These raw drawings often evolve into original ideas or serve as a visual brainstorming session, allowing your creativity to flow.

Another part of my personal ritual that has proven valuable is the act of writing down all thoughts and ideas. This process not only helps in organizing thoughts but also serves as a visual archive of ideas that you can look back on in the future. By putting pen to paper, you can explore connections between concepts, refine your thinking, and generate new ideas in the process

6. Explore Design Communities:

Engage with online design communities to connect with like-minded individuals. Platforms like Behance, Dribbble, and design-focused forums provide spaces to showcase your work, receive feedback, and become inspired by discovering the work of others. Participating in these communities can reignite your passion for design and expose you to new trends and techniques.

Resources: 

Behance  

Dribbble 

Awwwards 

Savee 

Branding style guides 

Conclusion:

Overcoming designer’s block is an ongoing journey, and each designer discovers what works best for them. By incorporating these strategies into your creative process, you’ll not only conquer moments of stagnation but also develop resilience and a deeper understanding of your creative self.  Designer’s block is a temporary setback, and with the right mindset and tools, you’ll find your way back to a world brimming with design possibilities.

How One PR Major Found Their PR Passion

How One PR Major Found Their PR Passion by Jessica Delgado

By Jessica Delgado

Before I switched my major, I had no idea what public relations was. I believe that is how it is for a lot of individuals when they first discover or hear the word “public relations.” It wasn’t until one Zoom call with Professor Susan Weisinger who informed me of all the job possibilities within this major. Everything I was describing to her that intrigued me or I was passionate about what I wanted to do for a career was all leading to working in PR. I loved the idea of being able to work in all types of PR. If you wanted to branch out after one type of PR you could. Fashion, entertainment, and crisis management were all the types of PR I’ve always been interested in but didn’t exactly know would lead me to major in Journalism and Public Relations. 

The following semester after I switched my major I was enrolled in JOUR 344: Public Relations Strategy, Jour 444: Job Hunting & Professional Skills for News & PR. Not only were the professors amazing but the knowledge and possibilities I learned from these classes made me realize public relations was perfect for me. It was also that semester that I was enrolled in Jour 344 a.k.a “TGC.” Where I was able to get real hands-on experience in PR working with clients. 

“It’s PR not ER” 

Now in my second semester in Tehama Group Communications at Chico State and four client accounts later. Being in TGC helped educate and strengthen my knowledge in public relations. From working with real-life clients, learning how to create strategy briefs, media lists, social media calendars, guide weekly meetings with my teams and clients, to site visits to visit real public relations agencies.  The guidance and skills I’ve learned while being in this internship really has set me up for post-grad. 

This semester (Spring 2023) I was an account executive for one of our clients, Krood and an assistant account executive for our Asian American Studies account. For Krood, one of our main goals was to grow our social media platforms by creating new content for our client. We posted 5x a week on our Instagram and Facebook and made a TikTok account. We also worked on influencer outreach, small boutique outreach, merchandise, and candle campaigns for new candle releases. The Asian American Studies account was started from the ground up. Our team designed their logo, created their Instagram account, tabling points for on-campus events, designed their future website copy, and we were also able to get our client into Chico State’s newspaper, The Orion, which highlighted the importance of Asian American Heritage Month.  

From taking journalism classes to being in TGC, my time has been filled with so much growth, knowledge and amazing education. I would not be where I am today without my peers and mentors. Being in TGC, I have made so many lasting connections that have allowed me to gain opportunities that I don’t think I would have gained elsewhere. 

Non-Profit PR: Gaining Visibility Through Storytelling

Image of a typewriter with an orange background, text that says “Non-profit PR: Gaining Visibility Through Storytelling”

By Stephen Taylor

The non-profit industry is full of selfless people. Some common attributes in non-profit workers are passion, kindness and activism. The goal of non-profit companies is for the benefit of society. As a public relations major, I can contribute to this goal through storytelling.

Storytelling humanizes a brand. By giving your company personality, you make it easier for people to connect with you emotionally.

A story is a combination of facts and emotions. Companies tend to focus on factual elements to be effective storytellers in the business sense, but you must also find a way to weave emotion into the narrative and bring your story to life. Any goal where the right message and content might make a difference is an opportunity for storytelling.

Storytelling is an extremely important basis for any company, but especially for non-profits. Non-profit organizations can evoke large amounts of empathy from their target audiences because of the nature of their work yet they may have very limited resources. 

According to a public relations website, Wild Apricot, “In the U.S., just over 2% of non-profits account for 90% of all revenue in the sector.” 

Not having the funds to run large marketing campaigns is largely due to poor storytelling. This leads to lower engagement and lower donor rates. An important way to combat this is to develop a storytelling strategy that aligns with the values of your brand. 

“Any goal where the right message and content might make a difference is an opportunity for storytelling.”

The first step to developing a storytelling strategy is creating guidelines to determine the story you want to tell. It is important to use language that describes what you want your company to be known for. 

For example:

Are you a loving and tender non-profit that helps save the bees?

Or

Are you a stern and progressive non-profit that fights to save the bees?

Both of these address the issue of saving the bees, but the language used is entirely different. This is an opportunity to separate yourself from other companies. 

Brand Guidelines

The next step is building your brand identity statement. This is a company’s agreed upon way of how they present itself across all platforms. At its core, a brand guideline will outline what colors and fonts to use, as well as when to use assets such as logos or other art. An example is Asana, who fit their entire brand guide on one webpage.

A great brand guideline will outline how the company talks about itself. Think of it as the key message that will be woven into your storytelling piece. An example here is Urban Outfitters, who crafted a brand book detailing their mission and exemplifying their brand.

Gaining Visibility

After you have your key messages and brand cemented, getting your mission out to your target audiences is the next step. It is important to utilize the press. For newsworthy events or releases, having a good relationship with your local news stations can only benefit you. 

Prepare a pitch of what your company stands for so journalists get clear facts and information. Demonstrate a vision of how your organization benefits the public, and why it is important enough to be covered. Passion begets passion. If you are able to convince the journalist you are contacting to care about your cause, then you can develop a lasting relationship.

There are many opportunities to bolster your relationship with the media. Small actions such as sending a calendar of events or meeting for a meal can be mutually beneficial for all parties involved. Once you establish a strong relationship, it becomes much easier to generate visibility for your organization.

The non-profit industry needs more public relations assistance. Helping to connect passionate people to great stories is a public service. I hope to use storytelling and the public relations skills I have developed at Chico State to help heal the earth.

Sports in PR

Colorful design with a football, baseball, bowling ball, and tennis ball. Heading "Sports in PR News Blog" By Josh Mannix

By Josh Mannix

Public Relations within the sports industry has become an essential aspect of a team’s or athlete’s popularity amongst fans. 

By getting athletes PR representation, they gain immeasurable benefits in their own personal brand. PR gives athletes the inside track with reporters as well as brand deals and other opportunities.

PR is essential for teams as it attracts loyal fans for generations through commercials, icons, mascots and more. Even when a team is rebuilding its roster, good PR will keep the fan base patient and reassure their trust in the organization. However, bad PR can have the opposite effect on both players and teams.

Here are four examples of sports PR that helped players, teams and brands successfully market themselves to the public in unique,effective ways:

  1. Nike and Serena Williams

Nike and Serena Williams are one of the best examples of a mutually beneficial PR partnership that has been wildly successful for decades. Serena Williams is a world-class athlete and Nike is an internationally recognizable brand – together they are a force to be reckoned with.  

Nike has used Serena’s likeness in countless ads since she first signed with them at age 21. In turn, she has become not only an icon on the court but a fashion icon off of it thanks to her popular line of clothing with the brand. 

Serena Williams Nike Ad

  1. Lebron James “The Decision”

In 2010 Lebron James was a free agent for the first time in his career. Rather than make his decision in private like every other player has done he decided to make his decision into a hour long TV special on ESPN. While this was already a questionable decision he would also be announcing that he would be leaving his hometown team for Miami.

The reaction to this from fans all over the country was not good to say the least. It was particularly bad in his home state of Ohio as not only were they losing the best athlete to ever play in Ohio but they were also forced to watch an hour long special about it. James’ decision would turn him into a villain throughout the league for the next few years until ultimately returning back to Ohio and restoring his reputation.

LeBron James Makes His Decision: Miami

“PR is essential for teams as it attracts loyal fans for generations through commercials, icons, mascots and more.”

  1. Savannah Bananas

While the Savannah Banana baseball team has no affiliation with any professional baseball organization, they have made waves with their social media use. Before their exhibition games, the team will dance, do stunts and entertain before pitches or in the middle of a play. This has never been seen before in the league. 

Their energy has made them a force on social media with over 1 million followers on Instagram. Meanwhile, professional teams like the San Francisco Giants only have around 400,000 more followers! Even more impressive, minor league baseball teams like the Sacramento River Cats can’t even break 60,000 followers. 

Savannah Bananas Instagram 

  1. Under Armor Micheal Phelps “Rule Yourself”

The Michael Phelps “Rule Yourself” campaign is a great example of how you can strike an emotional chord with sports PR. Phelps, widely considered the best swimmer in history and the most decorated Olympic athlete of all time, was gearing up for his last Olympics in 2016.he melancholy music mixed with the realistic training they showed in his ad helped his image feel authentic. 

The ad was effective with tests showing that it did strike an emotional chord with young men ages 18-35, a difficult demographic to connect with . This also began a successful series for Under Armor as appearances from other athletes like Steph Curry and Tom Brady were represented.

Michael Phelps Rule Yourself Ad

  1. Cincinnati Reds Owner Opening Day Comments

This story is a perfect example of what not to do when the team you own is going through a painstaking rebuilding process. The Reds are one of major league baseball’s oldest and most successful franchises however in the past few years they have been struggling greatly. When the owner was interviewed last April about what fans should do during this difficult time he replied with “Are you going to abandon being a Reds fan? Are you going to abandon following this team?”

This was one of the worst ways he could have answered this question as for many fans their reaction was to do just what he challenged them to do. PR in sports is unique due to the emotional connection many fans have with their team and when someone is obviously taking advantage of that fans notice.

Article on Reds owner after statements

  1. Buffalo Bills Instagram 

While past brands tried to keep a strong, stoic and serious identity, the Buffalo Bills decided to embrace what many people would describe as ‘meme culture’ on their social media accounts. 

The team would follow wins with  videos of merged game moments and interviews to refresh the attention to their work.. While the videos didn’t always make sense, they were often received to the public’s delight. They were reposted over similar social media platforms and eventually led to other teams copying their format.

Buffalo Bills Instagram

5 Tips for Staying Informed as a PR Student

5 Tips To Staying Informed For PR Students graphic

By Paige Seguine

For public relations professionals, it is crucial to stay informed about current events and industry news. It is important to understand what is going on in your clients’ industry to better understand and address their needs. As PR students, our time in college is essential for preparing ourselves for postgrad careers. A great way to do that is by getting in the habit of reading the news, tracking trending stories and keeping up with our local and national communities. 

However, staying informed is easier said than done. It is overwhelming trying to keep up with the fast-paced, never-ending news cycle. As future PR practitioners, however, it is important to develop those skills as early as possible to succeed in the future. Here are some tips to become well-rounded readers and stay up-to-date on what’s happening in  the PR industry:

  1. Mobile News Apps

Traditional news media is a great way to get a glimpse of everything happening in the world. Local and national news outlets cover a wide range of topics and are constantly updated. Almost every outlet now has a mobile app that makes getting information accessible and easy to find. Phone providers like Apple and Samsung have their own apps that aggregate trending news stories. This is a great way to find out what is happening when you start your day. Setting notifications on these stories keeps you in the loop as they progress, too. 

  1. Utilizing Twitter

Twitter is a great source of information, especially in the PR and media industries. The ‘Trending’ section shows you what topics are currently popular and what audiences are saying. Content on Twitter moves quickly and can provide you with the most recent thoughts about your organizations. People take to the platform to share their thoughts about positive and controversial news. Users are honest and straightforward, which makes for useful qualitative feedback.  Understanding how to use Twitter is key to connecting with stakeholders and scanning your client’s environment. 

  1. Checking Google Alerts 

Google Alerts is a great way to track web mentions of your client, a product or a hashtag. Sometimes you just need to figure out what people are looking for concerning your client. Alerts let you pick multiple keywords and set notifications for updates. For example, searching “Chico State” provides you with the most recent news articles containing the phrase in the title or body. This can help PR professionals track media coverage as quickly as possible and stay up to date all day long as new stories are published.

  1. Reading Trade News

Not only is it important to track your client’s media coverage but, it is imperative to stay up to date on PR industry news as a whole. This helps you understand trends and tactics, updates to your clients’ industries and competitor news. Trade organizations including PR Week, PR Daily and PR Newswire share industry news, press releases and tips for a wide range of topics. They provide information about events, awards and networking opportunities that can help you connect with your client and their audiences. Trade publications are a helpful resource for truly navigating the career field and building your professional knowledge. 

  1. Listening to Podcasts

Not everyone loves reading news articles and staring at their screens to get their daily dose of information. Instead, podcasts offer need-to-know information with easy listening. If you’re looking for traditional news content, podcasts like The Daily focus on the biggest news stories of the day. The Spin Sucks and other media podcasts offer insight into PR, marketing and advertising content that makes for productive listening. Podcasts allow listeners to absorb important information without feeling overwhelmed by busy copy. 

Reading the news can sometimes feel slow and overwhelming but for public relations practitioners, it is more than just reading the news.

Our job is to keep an eye out for what is going on in our industry, between our clients and their audiences, and our competitors’ behaviors.

As students, we use our time to prepare for our future careers. Using these five resources, we can build the necessary skills to become informed, successful PR professionals. 

We Are PR, We Are TGC

We.

By Eve Miller

Tehama Group Communications is a community of PR professionals that was created in the late 1980s. Since it first opened in 1990, TGC has allowed thousands of students to come together in a team environment where they work directly with real clients to create PR strategies and take on responsibilities for client projects from start to finish.

With new clients each semester, TGC staffers are able to have hands-on experience that only select university students get. Of the 23 CSU campuses, only ten have student-run PR firms, with TGC being one of the first. 

Tehama Group Communications has started many students’ careers. It teaches them hard skills, such as email marketing or running a campaign, and soft skills, like working with different types of people or pushing through when things go wrong. 

TGC alums work in positions that range from vice presidents to entry-level workers. As the community of staffers continues to grow, alumni of all ages, all over the world, are willing to help others with tips and tricks, even finding open positions within their prospective field. 

Now more than ever, Tehama Group Communications is highlighting the significant number of past, present and future students and how we can all come together as one. Each student who has walked through the door to Tehama 310 is unique and has their own skills. 

No matter who they are, one thing is for sure. We are PR. The slogan ‘#WeArePR’ was created last semester by the TGC public relations team as a way to bring staffers together through our shared career paths.

As an agency, we are creative, we are professional, and most importantly, we are family.

This Giving Day on March 1, TGC aims to raise $6,000 to help keep the program running. All donations will go towards a multitude of things such as:

  • Funding the TGC student scholarship
  • Sponsoring monetary awards for student leaders
  • Maintaining TGC site visit opportunities
  • Serving pro bono clients
  • Providing gifts to our alumni guest speakers

All donations, no matter how small, make a difference in helping the agency thrive. It helps set up generations of staffers for a better future. 

Whether you were a part of the agency in 1990, a recent graduate or a future staff member, you are a part of something bigger than yourself. Mattie Orloff, a spring 2022 graduate of Chico State and the PR Director for her last semester in TGC, says she still feels connected to the program.

“I grew a lot. When I joined TGC, that’s when I started to really take my education and career seriously…I still follow my old TGC coworkers on social media and keep up with the TGC Instagram,” says Orloff. 

Orloff received a job offer from The Hatch Agency in San Francisco a week before graduating and was recently promoted from her six-month internship to a full-time position. With at least three TGC alumni, The Hatch and other firms like it are becoming familiar with the TGC community, showing how connected we are. 

Orloff, many other alums, and even current students of Tehama Group Communications, have been given the opportunity to learn and grow in various ways. Each position within the agency is crucial to making TGC run smoothly. Ranging from graphic designers and videographers to account executives and general managers, students’ different skills play a huge part in creating PR strategies and plans for clients each semester. 

Butte College IDEAA team meeting.
Photo by Eve Miller

One of our recurring clients, The Butte College Office of Inclusivity, Diversity, Equality, Accessibility and Anti-Racism, asks the team to work on creating stories for their newsletter. By reaching out for interviews and producing their own images, the team creates quality writing to add to their resumes while staying on top of their client’s social media platforms.

Taking on anywhere from four to six clients a semester, TGC aims for excellence in each team. This semester, the agency has six clients, with each staffer assigned to two clients. 

Whether the teams are helping Krōōd with their upcoming campaigns and outreach or assisting Chico State’s Asian American Studies department in creating a logo and gaining enrollment, each team is constantly improving their skills. No matter their starting skill level, all staffers grow and become part of the family at Tehama Group Communications. 

Current General Manager, Skylar Trostinksy looks back on her time in TGC.

“Not only has TGC given me the tools to better my future as a PR professional, but it’s provided me with a community of life-long friends and connections,” she says, while noting how corny it sounds. “I’m so grateful for the opportunity to be general manager this semester and grow my leadership skills one day at a time.” 

Having been a part of TGC for two semesters now, Trostinsky has been able to watch herself and others grow into the PR professionals that the agency strives for. 

Tehama Group Communications has brought a sense of belonging to many. It’s a safe place for anyone willing to work hard and grow their skills. 

Not only do you learn who you are as a professional during your time here in TGC, but also as a person and worker. You create long-lasting friendships you didn’t know you needed. Once you step into Tehama Room 310, it doesn’t matter your background or your aspirations, you work together as a team in the present without worrying about the past or future. 

As an agency, we are creative, we are professional and most importantly, we are family.

Online Resources for Graphic Design

Graphic design of a laptop

By Claudia O’Brien

As a graphic designer, having a foundational knowledge of graphic design principles is essential but can always be helped with tools and resources. 

“We live in an age where there is endless information and material provided by renowned designers and artists online for free.” – Claudia O’Brien

I believe using this online field of information to an advantage is essential to any design student looking to advance their skills. In this blog, I will feature several of my most favored resources online.

Chico State’s Adobe Creative Cloud

I shouldn’t write a blog about this topic without mentioning our university’s prepaid subscription to Adobe. Adobe Creative Cloud is a subscription package that enables access to all Adobe software, fonts, free images, and more. If you’re a student enrolled at Chico State, all you need to do is submit a request to the university’s IT support team and download the Adobe Creative Cloud dashboard. The university offers this service completely free for students.

Colors

Sometimes knowing color theory isn’t enough to create an appealing set of hues right out of your head. My first go-to is Coolors.co. Fabrizio Bianchi founded the website and is a web developer known for creating exceptional and contemporary websites. 

The biggest sell on this particular site is its highly interactive color palette generator. The generator displays attractive color palettes that can be randomized to another color palette, customized by individual hue, be tested for color blindness/accessibility, and many more features on the same web page. Each generated color has its color codes on display for users that are looking for the most suitable hues for screens and printing. Besides the generator, the website has other unique features: hundreds of palettes created and shared by other users, a tool for picking colors from images, and a contrast checker.

Free Images

Free images are classified as public domain- they do not require copyright and royalty fees. Unsplash.com is a beginner-friendly site that has many high-quality free images. The website does not require users to make an account, and there is no limit on the number of images you can download. The images are categorized by themes of Travel, Nature, Business, etc. The site also offers a search engine. When clicked, each photo lists the photographer’s name, the location, and the type of camera used.

Mockups

A mockup is a model meant to display a product or design. An example is a design that has been digitally applied to an image of a T-shirt. When a design is shown to a client, they want to see what the design looks like on the product, not just the design by itself. Mockups can be created within Adobe software, but that takes time and skill. Smartmockups.com offers many customizable mockups free of charge. Users can upload their design to any of the offered images and 3D models and download a JPEG of a completed mockup image.

All in all, countless more free resources are available. I encourage any designer to take advantage of them, as they are there to be used! If you’re interested in learning about more design resources, this article provides various websites to check out.

How To Photograph For An Interview

By Thalia Avila

Great news! You just finished an interview, but now you need to add a photo to complete the story. Snapping a great photograph of a subject can seem intimidating at first, but fear no more. I hope that after reading this blog, your confidence will boost and intimidation will no longer be a factor.

Before you begin the photo session, start out with an email. Remember, email etiquette is important and needs to have a professional tone, clear wording with direct questions. The next step will be to set a date for the interview. After finishing up the interview, make sure to spend five minutes at the end to set a time and location for the photo session. 

If the subject is being photographed outside, the element of time is your best friend! Make sure to schedule the session in the early morning or evening to get the best lighting possible. As the subject is being photographed, make sure to keep the conversation comfortable and flowing. Ask your subject about their hobbies and interests. If their kids are brought up in the conversation and they smile, keep them talking! Observe how your subject reacts when asked how they feel about coming home to their dog or cat later. Always be mindful of the subject of the story. Integrate humor if it is appropriate, and always create a welcoming environment for your subject. 

Be mindful of your subject’s time and schedule. Photo sessions should only last about 30 minutes. Within the 30 minute window, you will want to capture as many different angles and positions possible. Do not hesitate to ask your subject to move to another bench or place in order to get the best landscape in the background or lighting. To wrap things up, make sure to thank them for their time.

Always follow up immediately after your session.  Start to sort through the photos right away to immediately eliminate the bad ones. Narrow it down to 10 photos and then five.  Once you have five great photos, make sure to send them to your subject. Sometimes the subject will pick two or three photos they are stuck with and will let you decide from those. Lightly edit the photo of their choosing if they have any concerns, and then share the final product to confirm.

Lastly, remember photographs are an important part of the story. Getting a great photo of the subject can help the story speak louder. What is an interview without a great photograph?

Overview of key tactics:

  • Email etiquette with professional tone, clear wording, and direct questions
  • Set a date for the interview
  • Lighting is everything
  • Create a comfortable and fun environment
  • Be mindful of their time and schedule
  • Keep it to 30 minutes
  • Play around with different angles and positions
  • Pick 5-10 photos
  • Follow up after the session
  • Narrow it down to five photos
  • Share final product for confirmation

3 Things I Learned From Tehama Group Communications

By Benjamin Goldberg

Stepping into an internship that I knew almost nothing about, I took it upon myself to become acclimated with the environment and learn the essentials of becoming a professional Account Executive. At first, it felt as if the stress never ended and the feeling of being uncomfortable in a new setting kept growing. As cliche as it sounds, I was able to slow time down, gather all of my thoughts and emotions, and put everything that I was taught to the test. 

Here are three things I learned from TGC:

Time Management

Heading into my second semester of junior year, soon after being awarded dean’s list for the year prior, I thought I understood everything that needed to be done in order to stay on task. TGC quickly made me realize that the tools under my belt needed some improvement. Weekly tasks including team and client agendas, slide decks, timesheets, reports, and team member evaluations are just the base of what needs to be completed. As an Account Executive, you take on the role of the middleman between your team and your client, which also means constant communication, delegation of tasks, and running professional meetings. To stay on top of all of this, TGC has taught me to prioritize tasks based on timeliness and importance to the client. Once I began to prioritize my assignments and tasks as such, the light at the end of the tunnel began to shine brighter. The work I was producing was more thorough and to the best of my ability, making for a more confident self and client. 

Etiquette

Being from sunny Southern California, I never dressed in anything but shorts and a t-shirt, unless for special occasions. Even in my first couple years of college, with GE classes and online school taking up most of my time during the pandemic, there wasn’t a need to dress up. TGC has helped me realize that dressing for success actually helps one feel more confident, present, and attentive. Not only does it allow me to feel this way, but it also allows for the quality and presentation of my work to be more effective and professional. 

Teamwork

Without my team(s), there is no telling where I would be at this point in the semester. As an Account Executive, the sense of feeling that everything you touch is your responsibility creeps up on you quite often. Stress and anxiety levels run high, resulting in a poor quality of work. It is important to remember that your team members are there to help you relieve that feeling. TGC has implemented the standard of “don’t be afraid to ask for help.” Getting help is nothing to be ashamed of, but something to be proud of. It shows that you care about what you do, that you want to get better at it, and in the end, be able to help someone else who was in your shoes at one point. 

As my time at TGC comes to an end, I take it upon myself to reflect on the experiences I had and the lessons I have learned. Not only will these lessons serve me throughout the rest of my college career at Chico State University, but  also travel with me throughout my career post-grad . Everyone has to start somewhere, and to be frank, TGC was the best place to start. 

How to Utilize Your Campus Resources

4 tips on how taking advantage of campus resources can accelerate your education

By Hannah Sarwar

Many college students overlook the importance of campus resources while they are available to them. Hundreds of helping hands that are tailored to benefiting students are right at their fingertips. Resources are there to help, and are designed specifically to make their lives easier. This blog will dive into four tips on how utilizing campus resources can accelerate an educational career as a college student. 

1. Exploring Academic Resources 

The possibilities are endless when it comes to the aid of academic resources on campus. From help ranging anywhere from skills workshops to writing centers, there is guaranteed to be a program that directly meets a student’s needs. More often than not, undergraduate school can feel overwhelming, especially with ongoing pressure of transitioning from online to in-person classes after the COVID-19 pandemic. Taking advantage of academic resources is something that can help ease the madness of getting a degree. For example, taking ten minutes out of your day to explore academic resources is a benefit that may surprise you in a good way! 

2. Take Advantage of Advising 

Many of us know the dreaded word “advising” from lugging our backpacks to our high school advisor while looking over future classes. Well guess what, college advising is not only different, but it is extremely helpful. Discussing future goals and pathways can be a large contributor to a student’s success. Whether it be academic, graduation, or even career advising, there is always someone on campus to help with personal needs. This can be extremely helpful for expected graduates to work on resumes and cover letters for future employers. Having a professional set of eyes on your resume is an advantage that will put a student ahead of their competition. 

3. Exploring Mental Health Services 

Self-care can often get overlooked by college students. Between the stress of passing classes, maintaining a social life, and allocating time for yourself, it can become intense. One way to combat this in order to find a balance between academics and personal life is to explore mental health resources that may be available on campus. Many schools acknowledge that students are stressed, and provide various resources that allow them to de-stress or even just talk about it. Some resources that are available on many campuses include free counseling, confidential support services, medical care services, de-stress centers and much more! With a tough transition back to campuses after the pandemic, many campuses are also offering virtual resources that students can access online. Self-care is an extremely important asset to take time for early on in life, especially when there are many resources that can help.

College can be overwhelming. Seeking help and taking advantage of the on campus resources that are available to students is a great way to combat stress and further prepare oneself for the real world.

– Hannah Sarwar

4. Attend Study Workshops

More often than not, various campuses will arrange study groups throughout the year for students in different majors to attend. This not only allows students to be exposed to various academic mindsets, but it allows them to connect with peers while getting adequate help in a subject they may be falling behind in. Study groups allow for student interaction while also helping improve academic performance. Looking into a calendar of upcoming study groups your school is hosting is a great way to kickstart a student’s performance in classes they may be feeling stressed in. 

College can be overwhelming. Seeking help and taking advantage of the on campus resources that are available to students is a great way to combat stress and further prepare oneself for the real world. For whatever reason, many students do not realize the impact that utilizing your resources can have on your academic career. By taking one step ahead and exploring what schools have to offer, one may be surprised with just how many resources they can find!