Tehama Group Communication

Tag: ethics

  • Ethical Standards to Uphold in Your PR Agency

    Ethical Standards to Uphold in Your PR Agency

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    Photo by Pixabay.com By: Patrice Berry A PR agency has a responsibility to improve their client’s public perception. That is what it is getting paid to do. Keeping that in mind, it is also important that the agency upholds a set of ethical principles. Not only for the sake of its own public perception, but…

  • Learning Ethics: Transparency via Internships

    Learning Ethics: Transparency via Internships

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    As a public relations professional, abiding by a certain code of ethics is extremely important. The Public Relations Society of America has been celebrating “Ethics Awareness Month” throughout September, and their theme this year is “Ethics Every Day.” Day in and day out, PR professionals are faced with ethical dilemmas that require them to constantly be…

  • The Role Sponsored Content Plays

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    Sponsored content is a common theme that is seen in Public Relations. It plays a significant role for the agency or business-to-business public relations firms, as well as playing a significant role in the ethics of the company. I hope you enjoy the video. https://www.youtube.com/watch?v=AjLpD6FE-Jc