To most people, choosing a career path has taken all of college and beyond to decide, but that was never the case for me. For as long as I can remember I have always had a true “passion for fashion” and still today, I know that I want to have a career in the fashion industry. This industry fascinates me because it is constantly changing and there is always something new and exciting going on.
Being three short weeks away from graduation, the reality of my future and the career that I will embark on is right in front of me. I feel lucky to be leaving college with a degree in journalism with a focus in public relations that I can apply in the industry that has always been my dream. Although it may take some time for me to get my foot in the door in this fast paced, ever-changing industry, I am confident that I will be doing something that I love. There are many fashion PR agencies that I aspire to work for, but I wanted to showcase my choice for the top five in the industry for other aspiring fashion PR pros.
- San Francisco based boutique public relations agency
- Specializes in fashion, lifestyle and design
- Founded by Jessica Mullens Engelman in 2000
- Services include: strategic planning, special events, social media solutions and influencer marketing
- Some clients include: Burberry, ELLE, Donna Karan, J.Crew and Levi’s
- Offices in Los Angeles and New York
- Specializes in fashion, lifestyle, beauty and social media
- Delivers integrated communication campaigns designed specifically for the client
- Services include: brand image development, creative direction and copywriting, media representation, press liaison and product integration, special events, social media support, hollywood showroom, account management, advertising and marketing
- Some clients include: American Apparel, Allen Edwards and Lyla Jarn
- Offices in Los Angeles and New York
- Specializes in Fashion, Lifestyle and Celebrity communications agency
- Specializes in launching and repositioning brands, tailored to each client
- Services include: public relations, events, creative, digital and marketing
- Some clients include: Steve Madden, Sam Edelman, Macy’s and BillaBong
- Offices in San Francisco, Los Angeles and New York
- A boutique consumer PR and social media agency focused on fashion, lifestyle, design, consumer technology and health brands
- They are a start-up agency whose approach is about storytelling
- Services include: product placement, media relations outreach, social media strategies, digital PR, events, launch strategies, brand liaison and many more!
- Some clients include: Conde Nast, Lucky Magazine, Guess and GQ Magazine
Now and Zen PR- Offices in New York and Los Angeles
- A boutique marketing communications agency focused on fashion, lifestyle and celebrities
- They develop and manage multi-platform strategies to build and expand brand awareness to increase sales for clients
- Services include: celebrity adoption, product placement on tv and film, media relations and social media marketing
- Some clients include: 7 for all Mankind, Express, Nautica and Desigual
by Rebekah Miller, assistant account executive
