How Inbound Marketing Is The Future

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By: Noah Andrews

Outbound marketing or interruption marketing has long been the method of choice for companies who look to promote their products. And in theory, it makes sense. Promoting one’s product through continuous advertising, promotion and public relations initiatives seem like a sure-fire way to cut through the noise of the modern-day lifestyle. But in reality, more often than not you are simply adding to it. The answer to combating all the noise created by modern-day marketing, is simply to change the “out” in your outbound marketing strategy, to “in.” Inbound marketing is a technique that draws customers to products and services via content marketing, social media marketing, search engine optimization and branding.

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I Will Cross That Bridge When I Get To It

When last semester started, it was like any other semester for me. I wasn’t nervous to start classes, on the contrary I was eager to start. I love Chico State. But then this semester arrived, and I must admit, I was somewhat preoccupied. Why you ask? Well I am a graduating senior and this is my last semester.

I don’t know if such a thing exists, or if it is only me who experiences it, but senior year (especially last semester) creates nervousness among graduating seniors. I wonder why that is. Perhaps it is the uncertainty that comes with, “what I am going to do?”

I mean for four or five years or whatever number of years it takes us to graduate, we don’t worry about such things. We merely focus on going to class, earning good grades, going home and coming back and of course the occasional going out — but we don’t worry.

Then the senior year approaches and it brings an army of worries. Things like: “Is your resume ready? Is your cover letter top notch? Do you have any idea where you’re going to look for a job? Where are you going to apply? Are you really ready for life after college?” — you know, all the questions related to the “what are you going to do” category.

And I don’t even know if I have the answers for all those questions. It is something that keeps creeping in on me at times. I would say I would cross that bridge when I got to it, but I’m pretty sure that I have reached that bridge and I’m about to step on it.

I reminisce on my freshman year and how happy I was thinking I still had a long time before my graduation. But last semester I had my commencement ceremony, and this semester I am graduating. It is really true that time flies by fast. Though I don’t regret anything because all the decisions I took made me the person I am today. I go through changes all the time.

So I will cross this bridge and I will enjoy the journey. I know I will cross it successfully. I also know the future me will look back at this time and he will cherish it. I know he will say: “Dude, you rock!” because I will rock! Because this bridge represents another step to adulthood, so I will enjoy the journey over the bridge.