Tag: sports
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Sports in PR
By Josh Mannix Public Relations within the sports industry has become an essential aspect of a team’s or athlete’s popularity amongst fans. By getting athletes PR representation, they gain immeasurable benefits in their own personal brand. PR gives athletes the inside track with reporters as well as brand deals and other opportunities. PR is essential…
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Sports in PR
By Josh Mannix Public Relations within the sports industry has become an essential aspect of a team’s or athlete’s popularity amongst fans. By getting athletes PR representation, they gain immeasurable benefits in their own personal brand. PR gives athletes the inside track with reporters as well as brand deals and other opportunities. PR is essential…
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Do Creative Hashtags Earn More Engagement?
Imagine having the task of choosing your organization’s main hashtag to be used on all promotional materials. Sounds pretty easy, right? An article by Sports Blog Nation ranked all of the NFL team’s new Twitter hashtags that are all-purpose, representations of each team. Twitter has deemed these the official team hashtags by adding an emoji…
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Social Media Audit: NBA Players
Following professional athletes on social media can be quite the experience. It provides the opportunity for fans to get a closer look at their favorite players’ personalities, day-to-day lives and even political views. There are many players in the NBA that use Twitter to connect with fans and Joel Embiid, Damian Lillard and Chandler Parsons…
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Traditional vs. “No Ad” Sports Campaigns
Anniversary campaigns are a significant part of an organization’s growth and success, especially in professional sports. Anniversaries are a milestone that symbolize a time of achievement, seniority in a league, and, let’s face it, a really good time to celebrate. Usually, sports organizations go the traditional route – a new color or design added to…
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5 steps to improve your live tweeting of sporting events
One thing I really enjoyed while working on the newspaper at Chico State, The Orion, was live tweeting sporting events. It’s unfortunate I no longer have the opportunity to live tweet sporting events for the Orion because it was one of the most fun and interactive experiences about reporting on sports. It gave me a…
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Can’t We All Just Get Along? – Respectful Competition
As an Oakland Raiders (and Athletics) fan, I know what it’s like to be disappointed. I love my team, but let’s admit it, we’ve had some rough seasons. What makes it even worse is friends getting in your face about it. I’ve found myself rooting against teams just because my friends (that are clearly against…
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Pass the Ball to Women
The sports industry has typically been a male-dominated field. Large amounts of time are devoted to showcasing men’s athleticism on SportsCenter each night and men typically hold coaching positions and jobs within sports media. This trend may be due to the characteristics associated with sports, which are also equated to men: tough, rough and strong.…
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Leading the Horse to an Empty Lake
Is “Student Athlete” the correct label, anymore? By Joelle Cabasa, Photographer/Videographer Fact: Student athletes fulfill their manifest destiny… as pull-cart mules. Europe in the Georgian era (1700s – 1800s) is today’s college sports. Before the calmer times of the Victorian era, Europe’s colonialism was rampant across Asian countries. Colonialism, as defined by Merriam-Webster, is “control…