For those of you who don’t know anything about Web design, I will be sharing my top three important rules to keep users from leaving your site.
1. Don’t make your users think. Now, I’m not saying your users are too dumb to figure it out, the point is that we, as Web designers don’t want our users to leave our site out of frustration because they can’t find your navigation bar or things don’t load properly.
TIPS: It’s good to be different but don’t change the user experience so much that users can’t find anything.
2. KIS (keep it simple) This ties heavily back into not making your users think. If your site’s content, images and links are thrown onto a Web page with no clear structure, your user will leave.
TIPS: Create a template and use that design throughout all your pages.
3. Make use of effective writing. Writing for the Web is completely different than writing a novel. The idea here is to provide just enough content for your users without overwhelming them or creating large chunks of text that will make your user leave.
TIPS: Break up the content using bullet points. Highlight or bold certain words to draw attention.
If you want more helpful rules and guidelines to follow, check out this article featured in Smashing Magazine!
Need a new idea? Visit Awwwards, it is full of brilliant and inspirational Website designs. (Remember: DON’T copy! These are for inspiration only!)
Good Luck!