February 19, 2018
A planner with a pink stick note of helpful tips for an interview and a flashcard on top that reads "Interview"

5 Tips to Ace Your Interview

Be confident The saying “fake it until you make it” holds a high level of truth to it, especially for interviews. It is okay to not be confident internally. As long as you portray confidence externally you are set. Giving off the illusion of confidence is all about body language. […]
February 19, 2018
An organized, color coded planner with granola and coffee beside it with a note pad

Time Management: It’s Not Just a Skill… It’s a Lifestyle

BEEP BEEP BEEP…It’s 7 a.m. when your alarm goes off and the first thought is, “How am I going to do today.” As the day progresses, you begin to realize your list of to-do’s is growing and you are losing daylight to complete everything. By the end of the day, […]
February 13, 2018
Elizabeth Ernster posing with her brother and sister on grass

Siblings Build Better Character

When I found out I was going to have a younger brother, according to my mom, I did not talk to her for three days. On the other hand, when I found out we were going to adopt my younger sister, I could not contain my excitement.   I never […]
January 31, 2018
A strip of camera film against a blue background, gives the illusion that the film is moving, on the film there are three pictures of sunsets are are orange

Moving Media

With the ever rising popularity of social media, more advertisers and designers are embracing the capabilities and testing the limitations of digital media. These include features like sound, sequencing and interactivity, which can all be used to engage the audience on a different level. In the past, advertisers were dependent […]
January 29, 2018
A woman with tattoos and her hair in a pony tail kissing her boxing gloves

Ad Campaigns Promote Body Positivity

Companies are launching dynamic PR campaigns designed to motivate women to achieve greatness, whether it is being comfortable with their bodies or challenging gender stereotypes. Here are four ad campaigns that have positively impacted women of all ages:   Aerie launched Real in spring 2014, an ad campaign that refrained […]
January 29, 2018
Taylor Pickle's family photo outside by a pool

5 Ways My Blended Family Helped Prepare Me for the PR World

PR agencies can easily become the people you spend the most time with and, in many ways, become your pseudo family. For me coming from an unconventional family background, I have been able to take those experiences and use them in a PR setting. PR life can be fast paced, […]