January 31, 2018
A strip of camera film against a blue background, gives the illusion that the film is moving, on the film there are three pictures of sunsets are are orange

Moving Media

With the ever rising popularity of social media, more advertisers and designers are embracing the capabilities and testing the limitations of digital media. These include features like sound, sequencing and interactivity, which can all be used to engage the audience on a different level. In the past, advertisers were dependent […]
January 29, 2018
A woman with tattoos and her hair in a pony tail kissing her boxing gloves

Ad Campaigns Promote Body Positivity

Companies are launching dynamic PR campaigns designed to motivate women to achieve greatness, whether it is being comfortable with their bodies or challenging gender stereotypes. Here are four ad campaigns that have positively impacted women of all ages:   Aerie launched Real in spring 2014, an ad campaign that refrained […]
January 29, 2018
Taylor Pickle's family photo outside by a pool

5 Ways My Blended Family Helped Prepare Me for the PR World

PR agencies can easily become the people you spend the most time with and, in many ways, become your pseudo family. For me coming from an unconventional family background, I have been able to take those experiences and use them in a PR setting. PR life can be fast paced, […]
January 29, 2018
Someone's hands typing on a silver laptop with a black keyboard on a wooden table with a cell phone, camera and wallet surrounding the laptop

Four Necessary Elements of a Great Website

With technology growing increasingly important in our society, websites have become a big part of marketing. This causes many businesses to just slap something up on the web and hope it works, but there are some techniques to helping your website be more effective. Here are four necessary elements to […]
January 29, 2018
A zoomed in picture of hundreds of coins

Three Steps Employers Can Take to Shrink the Gender Wage Gap in PR

Even though 70.9 percent of public relations professionals are women, women are still getting cheated in the workplace. On average, male PR executives earn $125,000 a year while women make $80,000. The average yearly salary for gender nonconforming individuals and minority women is even lower. Why are women making less? […]
January 29, 2018
Collage of smaller pictures that contain coffee, the back of a woman's blue curled hair photos and the road

Social Media Best Practices

Social media is invaluable to organizations these days. Posting on Instagram and Facebook are ways to reach audiences of all ages. People are frequently visiting social media platforms on their phones and this gives organizations an opportunity to advertise. It is an excellent opportunity for organizations to stay relevant to […]