By Dylan Griffith
So you are just starting a career in Public Relations and were assigned your first client. There is a lot to do and not a lot of time. However, there are a few things you can do to kickstart your client relationship.
Always start by looking into your client and their company. Before figuring out what your job will be it is essential to take a closer look at who you will be working for. Researching the company’s goals and objectives to see what they do will help guide the work you do. It is also important to figure out who their audience is so you understand the people you are trying to communicate with.
- Create an Organizational System
Staying organized is one of the most important things you have to do when working with a client. Remembering meetings and deadlines are crucial. I recommend having multiple tactics for the organization which may include a written planner and a reminder app for your cellphone. Always have a calendar on all your electronic platforms so you can check it at any time. These tools can help you stay on top of upcoming deadlines and ensure all your work will be done in a timely manner. No client wants something completed late.
- Make a PR Plan
After meeting with your client for the first time, create measurable goals for where you want to be when the job is over. In doing this you can go and look during the middle of the job to make sure you are on the right track to complete the goals you set. If you are not on track then this lets you see what has been working so far and what hasn’t.
- First Meeting
Your first client meeting is when the client will have a chance to get to know you and your team, so first impressions are everything. Come prepared with your own questions so you are clear on what your goal is. Express what you have learned in your research on the company before the meetings and come up with early examples of how you think they could improve. Go at this respectfully. You might say something like, “I see you are doing this currently but, I think if you tried this tactic as well you will see better results.” This shows you are not being rude but trying to help them from the start.
- Be Yourself
The Public Relations world is a fun and exciting environment. Always be very professional, but do not be afraid to be yourself. This industry thrives on people being creative and trendsetting.
“No one likes public relations robots. Always try to be creative”
Throughout your time working with the company, keep track of all the work you create for them. It helps to send reports and updates to your client. Share everything you have created so they never question if you are doing enough. Also, help build a portfolio to show others the work you have created in the past.
I know all this information may seem like a lot at first but over time it will become like second nature. All these steps will help you grow your career from these simple steps.