May 5, 2017

How to Perfect Your Instagram Brand

How to Perfect Your Instagram Brand Instagram is an incredibly important part of maintaining a successful and modern business. I mean, look at Starbucks and their 14 million Instagram followers– that’s the same amount as Channing Tatum! Starbucks doesn’t post selfies of their six-pack so they must be doing something […]
February 9, 2017

Visit Sacramento: An Instagram that makes me want to do just that

It’s not every day that an Instagram account makes you want to become a tourist in a city you’ve lived an hour away from for the majority of your life. Yet, Visit Sacramento’s page has convinced me to do just that.   This account is for the Sacramento Convention and […]
November 3, 2016
Chipotle Sales Chart

Chipotle, Where Are You Now?

It has been about a year since Chipotle Mexican Grill’s first E. Coli outbreak surfaced and it is safe to say it has been a PR nightmare for the locally sourced food restaurant. On Oct. 31, 2015, 22 total E. Coli illness cases from Washington and Oregon were being investigated […]
October 19, 2016
LA Kings Jersey

Traditional vs. “No Ad” Sports Campaigns

Anniversary campaigns are a significant part of an organization’s growth and success, especially in professional sports. Anniversaries are a milestone that symbolize a time of achievement, seniority in a league, and, let’s face it, a really good time to celebrate. Usually, sports organizations go the traditional route – a new […]
February 26, 2016

PR Wins of 2015

A common misconception about public relations is that it is only important when a company is in crisis. To the contrary, PR is a versatile tool that organizations can employ whenever they see fit. In no particular order we will take a look at a few notable PR wins of […]