March 13, 2018
Anna Baytosh hitting a volleyball over the net

How Being a Student Athlete Makes Me a Quick Hitter in the PR World

The ball drops.   In a single moment, the curtain falls on my career as a collegiate athlete. As my teammates saunter onto the court to wish the opposing team a good game, a feeling of accomplishment and pride overwhelms me, despite my team’s loss in the conference championship.   […]
March 7, 2018
Writing on notebook and books spread on the table

How my love of storytelling evolved into a passion for PR

The frost is melting, the flowers are blooming and birds are singing. This can only mean one thing, spring is just around the corner. For many people this means it’s time for picnicking, kite flying and the annual closet cleaning. But for many graduating seniors, like myself, it is time […]
February 27, 2018
Camera in hand with golden light at the beginning of a walkway

Why are Photographers so Expensive?

I am writing this as a photographer and a public relations executive. I have seen how photographers can make a huge impact in PR campaigns, but I also know that good quality photos don’t come at a low cost.   Public relations firms use photographers in order to enhance company […]
February 19, 2018
A picture of a beautiful European building with words edited onto the picture that reads "Study Abroad and Public Relations"

Study Abroad and Public Relations

The passport to public relations and communications is global. In a career that involves understanding everyone’s point of view and background, it is crucial to immerse ourselves well outside of our comfort zones. Growing up with a Latin heritage in California gave me a general idea of a few cultural […]
February 19, 2018
A blonde woman with her hair in a bun looking down in distress with an open laptop, notebooks and other supplies on a desk with her hand on her forehead

Break the Block

Writer’s block… more like a writer’s nightmare. Try these tricks to break the block. Staring at a blank page for hours, days or even weeks can be terrible. Your brain hurts and your vision becomes blurry. Every writer’s’ worst nightmare is having writer’s block.  Try these tricks to get past […]
February 19, 2018
An organized, color coded planner with granola and coffee beside it with a note pad

Time Management: It’s Not Just a Skill… It’s a Lifestyle

BEEP BEEP BEEP…It’s 7 a.m. when your alarm goes off and the first thought is, “How am I going to do today.” As the day progresses, you begin to realize your list of to-do’s is growing and you are losing daylight to complete everything. By the end of the day, […]