xTed talks every PR practitioner should watch

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xTed talks every PR practitioner should watch

A TED talk sign by Julie Freeman

By: Grace Gonzalez

Do you ever sit and reflect on where you want to be in your life in comparison to where you are at the moment? It’s easy to get stuck. You feel like you’ve started to move forward and you’re finally feeling some change and next thing you know, you’re stuck again.

Well, I believe that when those stagnant feelings start to arise, it’s time to get reinspired. A plateau in your life really just means it’s time to reevaluate what you’ve been doing, why it’s not working and what you need to do to move past it.

I advise that it’s best to get started with the personal. Maybe you’re losing motivation and feeling discouraged because you don’t absolutely love the job you’re working at or the environments you’re surrounding yourself in aren’t as satisfying.

Here are some Ted Talks I like to watch to reinspire myself:

Try something new for 30 days

By: Matt Cutts

Cutts discusses how 30 days is enough time to add or cut a habit. I really enjoyed this short Ted talk because it’s very encouraging in the sense that although you probably won’t start or stick to your new habit, the act of trying something new that you’ve always wanted to try will give you a confidence boost. I personally have a hard time sticking to new habits, but trying to stick to a new habit helps shift your perspective on your goals.

The hidden power of smiling

By: Ron Gutman

It’s really important to stay positive when times get tough and Ron Gutman presents a lot of facts and research about how smiling in itself can change a lot in your life. Something that makes me feel inspired again is when I start to evaluate all the things I’m blessed with, whether it’s family, friends, opportunities and more. It’s really easy to look at our situations with a negative view but when we change our thoughts and our reactions to be more positive, we can start to feel better and therefore get more connected in our creativity.

5 ways to listen better

By: Julian Treasure

In my opinion part of the process of reinspiring yourself is important to listen and pay attention to the world around you. It’s easy to focus on the negative and feel like things aren’t working out our way and that can block the focus from anything else. Whether you’re connected to something physically, spiritually, etc., it’s important to listen better. In a world of loud and busy noises, we can get lost in our electronic devices or close ourselves off to the world around us but really it just shows it’s time to focus our attention to the signs that are directing us to our paths.

Lastly, here are some options for Ted Talks that can help you grow in your PR career:

404, the story of a page not found

By: Renny Gleeson

This is a great Ted Talk because it does a really good job at comparing a 404 error page to real life errors. Gleeson explains that an error is a chance to build a better relationship. He explains how 404 pages mean you’ve hit a broken link but how certain companies decided to take this as an opportunity to make something humorous or creative about it. Therefore, he explains “404 pages remind you that a simple mistake can tell me what you’re not, or it can remind me of why I should love you.”

The clues to a great story

By: Andrew Stanton

Andrew Stanton worked on some Pixar classics like Toy Story and in this Ted Talk, he discusses storytelling and all the components to create a great story. In particular, he discusses working from end to beginning which is something that we do a lot as PR practitioners. We constantly set goals and slowly develop the means to get there. Like Stanton, we too create “stories,” persuasive ones at that, that illustrate how our work will greatly influence and impact the companies we work for.

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