4 Ways Public Relations is Used in Politics

2016 political parties

Photo by Flickr.com

By: Alan Chavez

 The golden age of public relations is here. Technological breakthroughs have created endless opportunities and techniques which can be performed by its professionals. Every major industry is starting to take notice of the positive effects that public relations can bring. The political industry is one that is using every form of public relations to help benefit a politician’s public perception or image of the candidate. Here are four of the ways politicians are currently using public relations:

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The Day After Election Day

By Rebecca Seylar, Editorial Director
The day after election day is always an interesting one. Prior to Barack Obama’s victory, I found myself caught in debates with my family, friends and coworkers on more than one occasion. Sometimes they were cool, calm and collected, sometimes they were heated. But the day after election day is different.
Although in some places it is an exciting and euphoric day, it’s also a day filled with some disappointed voters and many people threatening to “move to Canada.”
I would like to say I am very politically involved and educated, but among everything else going on in my life, politics isn’t always my number one. I care deeply about laws that ensure equality and uphold our rights in America. I care about a woman’s right to choose and that she deserves equal pay for equal work. I care about who runs this country, but I found it hard to always know exactly where each candidate stood on issues.
I found that social media, yet again, has made its way into a topic on the TGC blog, but how can it not come up when referring to such important issues? 
To keep up on the election, I ‘liked’ Facebook pages and followed news outlets, Barack Obama and Mitt Romney on Twitter. 
Although my beliefs may not align with other people that I am surrounded with every day, I like to think that we can all be objective and educated on subjects before we begin debates about them. Now that the next four years have been decided, I urge others to educate themselves before letting their preconceived political or religious notions get the best of them.
Election day is over, and the president for the next four years has been decided. The focus now should not be to insult and complain, but to seek information on how your voice can be heard and how to make a difference.