Tag: sustainability
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Non-Profit PR: Gaining Visibility Through Storytelling
By Stephen Taylor The non-profit industry is full of selfless people. Some common attributes in non-profit workers are passion, kindness and activism. The goal of non-profit companies is for the benefit of society. As a public relations major, I can contribute to this goal through storytelling. Storytelling humanizes a brand. By giving your company personality,…
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Non-Profit PR: Gaining Visibility Through Storytelling
By Stephen Taylor The non-profit industry is full of selfless people. Some common attributes in non-profit workers are passion, kindness and activism. The goal of non-profit companies is for the benefit of society. As a public relations major, I can contribute to this goal through storytelling. Storytelling humanizes a brand. By giving your company personality,…
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Is The “American Dream” Really A Dream If It’s Taken?
The past year’s election stirred up a lot of negative attention towards immigration in the United States. However, if it was not for the hard work and talent of many immigrants this country would not have half of the things it does now. Based on an article from Business Insider, here are some examples of…
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Selling Fear: News Outlets Fail to Report Full Disaster Stories
The United States watched with sadness as Hurricanes Harvey and Irma grew and destroyed cities, homes and lives. Americans came together, stronger and more united than at any point in recent times, to help those affected and desperate for aid. The damage is done and help is on the way but what now? Donations are…
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Five Ways to Conserve Water During a Drought
California’s drought deficiency has had me in a steady state of anxiety for well over a year now, and things aren’t looking any better. Growing up in Northern California I have always been able to see our water sources first-hand. I’d see water flowing downriver driving up to South Lake Tahoe and when I’m enjoying…
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Bottled Personality
Having a reusable water bottle seems like second nature here in Chico. Aside from the many benefits that come from reusable bottles, our water bottles show others who we are by how we choose to decorate them. Whether it’s a sticker repping your organizations or your favorite food spot in town, our bottles allow us…
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Recycle, It’s Easy!
So you’re walking around school drinking the water bottle you bought from the bookstore about an hour ago. You finish the water and go to throw the bottle in the recycle bin. Wait, where does that even go? I found myself asking the same question, which made me want to do a little bit of…