February 27, 2018
Camera in hand with golden light at the beginning of a walkway

Why are Photographers so Expensive?

I am writing this as a photographer and a public relations executive. I have seen how photographers can make a huge impact in PR campaigns, but I also know that good quality photos don’t come at a low cost.   Public relations firms use photographers in order to enhance company […]
January 31, 2018
A strip of camera film against a blue background, gives the illusion that the film is moving, on the film there are three pictures of sunsets are are orange

Moving Media

With the ever rising popularity of social media, more advertisers and designers are embracing the capabilities and testing the limitations of digital media. These include features like sound, sequencing and interactivity, which can all be used to engage the audience on a different level. In the past, advertisers were dependent […]
January 29, 2018
A woman with tattoos and her hair in a pony tail kissing her boxing gloves

Ad Campaigns Promote Body Positivity

Companies are launching dynamic PR campaigns designed to motivate women to achieve greatness, whether it is being comfortable with their bodies or challenging gender stereotypes. Here are four ad campaigns that have positively impacted women of all ages:   Aerie launched Real in spring 2014, an ad campaign that refrained […]
January 29, 2018
Taylor Pickle's family photo outside by a pool

5 Ways My Blended Family Helped Prepare Me for the PR World

PR agencies can easily become the people you spend the most time with and, in many ways, become your pseudo family. For me coming from an unconventional family background, I have been able to take those experiences and use them in a PR setting. PR life can be fast paced, […]
January 29, 2018
Someone's hands typing on a silver laptop with a black keyboard on a wooden table with a cell phone, camera and wallet surrounding the laptop

Four Necessary Elements of a Great Website

With technology growing increasingly important in our society, websites have become a big part of marketing. This causes many businesses to just slap something up on the web and hope it works, but there are some techniques to helping your website be more effective. Here are four necessary elements to […]
November 16, 2017
A white background with black words the say "Tender Loving

Building Coffee Connections: Corporate vs. Local Business

It’s hard to imagine getting through a busy weekday morning without a cup (or two) of freshly brewed coffee. Whether it’s made at home, a chain or your local cafe of choice, coffee is one of the most consumed beverages in the U.S., generating $5.18 billion annually. While this industry […]