By Mia Taxin
The pandemic has forever changed the way we view business, entrepreneurship, and the media. In a world that was virtual for so long, online communication was the only way to form an identity for many. Thousands of creators grew during the pandemic, sharing their workdays, life advice, business experience, and niche of expertise in their field. Now more than ever is the importance of being educated on social media, and how you can use these tools to push your business or personal brand to new heights. Knowing where to begin can be difficult. Learn how to get started by reading the following.
1. Establishing your Brand
If you are passionate about growing your brand or creating a lasting identity for yourself through social media, finding your niche is key. Establishing your brand as an individual or company allows you to have a stronger social presence. Forbes explains this concept by saying, “Creating branded content helps connect your customers or future customers to your company’s message and the value of services or products offered.” Not only does it ground your social precedence, but also allows your online community to easily recognize you through what you share.
Networking is a key way of gathering a following for your social platforms. It can also be a new way to gain attention from different communities. The New York Times writes, “Smart, relevant, timely posts can help you raise your company’s profile, especially when you use hashtags in a professional manner,” it’s not only hashtags that can grow your individual or company’s platform. The article also advises the importance of, “Building lists of influencers by industry and topic (these lists can be public or private)… get ideas on how to reach out and connect to them.”
3. Knowing Which Platforms to Use
With over two billion users and 65 million active businesses, it’s no surprise that Facebook takes the lead on popular social media platforms. However, in the year 2021, TikTok surpassed what many thought of as growth, “Going from 55 million global users in January 2018 to 689 million by July 2020, according to Reuters.” While these two apps are heavy in video and text, if you aim to grow your business or personal brand on the visual side, head to the app store to download Instagram. With far-reaching hashtags, blank canvases, and millions of online communities, there are endless possibilities of how to represent yourself on the app.