Category: Social Media
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Why are Photographers so Expensive?
I am writing this as a photographer and a public relations executive. I have seen how photographers can make a huge impact in PR campaigns, but I also know that good quality photos don’t come at a low cost. Public relations firms use photographers in order to enhance company image. Unfortunately, this is not…
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Moving Media
With the ever rising popularity of social media, more advertisers and designers are embracing the capabilities and testing the limitations of digital media. These include features like sound, sequencing and interactivity, which can all be used to engage the audience on a different level. In the past, advertisers were dependent on static print pieces that…
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Ad Campaigns Promote Body Positivity
Companies are launching dynamic PR campaigns designed to motivate women to achieve greatness, whether it is being comfortable with their bodies or challenging gender stereotypes. Here are four ad campaigns that have positively impacted women of all ages: Aerie launched Real in spring 2014, an ad campaign that refrained from retouching photographs of their…
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5 Ways My Blended Family Helped Prepare Me for the PR World
PR agencies can easily become the people you spend the most time with and, in many ways, become your pseudo family. For me coming from an unconventional family background, I have been able to take those experiences and use them in a PR setting. PR life can be fast paced, hectic and unpredictable and so…
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Four Necessary Elements of a Great Website
With technology growing increasingly important in our society, websites have become a big part of marketing. This causes many businesses to just slap something up on the web and hope it works, but there are some techniques to helping your website be more effective. Here are four necessary elements to any great website: Aesthetically appealing…
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Building Coffee Connections: Corporate vs. Local Business
It’s hard to imagine getting through a busy weekday morning without a cup (or two) of freshly brewed coffee. Whether it’s made at home, a chain or your local cafe of choice, coffee is one of the most consumed beverages in the U.S., generating $5.18 billion annually. While this industry is booming, it hasn’t always…
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How to Be An Inclusive Writer
As an aspiring public relations professional, words are a big part of my job. From press releases to Instagram posts, my words matter and they affect a lot of people. That being said, here is a resource guide for being an inclusive writer: Race: When we, as professionals, are writing for a diverse audience, we…
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The Creative Process
Things to keep in mind – Videography Videography requires a lengthy process which involves a lot more than just picking up a camera and recording. It’s important to make time for the creative and collaborative process. The more time you spend working through and agreeing upon an objective, the less time it will take you…
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Is The “American Dream” Really A Dream If It’s Taken?
The past year’s election stirred up a lot of negative attention towards immigration in the United States. However, if it was not for the hard work and talent of many immigrants this country would not have half of the things it does now. Based on an article from Business Insider, here are some examples of…
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Selling Fear: News Outlets Fail to Report Full Disaster Stories
The United States watched with sadness as Hurricanes Harvey and Irma grew and destroyed cities, homes and lives. Americans came together, stronger and more united than at any point in recent times, to help those affected and desperate for aid. The damage is done and help is on the way but what now? Donations are…