How to create a social media strategy to impress your client

Photo by Tracy Le Blanc on Pexels

By Val Sanchez

You have an assignment due tomorrow but instead of doing the assignment you fill your time mindlessly scrolling through your Instagram  feed. You tell yourself, “It’s just a 15-minute  break” but that 15-minute  break quickly turns into an hour of scrolling through makeup tutorials on Instagram. Use of social media sites can often cause more harm than good but if used to a company’s advantage it can be a good tool to increase visibility and connections with their audience. This semester I got the opportunity to run social media, specifically Facebook, for my client. It wasn’t an easy task but here are some tips I learned along the way.

1. Tailor your message but keep the tone of voice consistent: 

Every social media platform is designed differently, posts on Instagram will look a lot different than they do on Facebook, Instagram is visually-oriented whereas 

Facebook tends to be more text-heavy. So you’ll want to modify your posts a bit for each platform, feel free to add more text on Facebook and more pictures and posters to Instagram. Don’t modify the content too much though because you’ll want to keep the voice of your organization the same throughout all of the platforms.

2. Create a content calendar: 

A content calendar is a good way to keep your content organized and ready to post when you’d like. Google sheets is a great tool to map out your content calendar. Make a column for each day of the week and add a brief blurb that describes what your post will consist of that day. Try to keep the days of the week consistent. For example, Monday’s could be Q&A day, where your audience can ask your organization questions. Tuesday’s could be podcast day where you can recommend your favorite podcast to your audience etc.  

3. If possible, save content to post later:

 Embarrassingly so, I forgot to post content to my client’s Facebook page. To amend this I used Facebook’s ‘post later’ option to save my content to post for a later date. It saves you a lot more time and the option is easy to use. You simply click on the option, write out your post and click on the date you want it scheduled.

4. Keep track of the best times to post: 

If you keep track of the best times to post you have the opportunity to gain more engagement and visibility from your audience. According to the website Command Schedule, they recommend that the best posting times for Facebook are between 12-4 p.m. For Instagram, the best time to post is between 9 a.m. to 6p.m.

5. Connect with relevant organizations:

The best way to spread the word about your organization is to connect with relevant organizations! Send them a message through your organization’s social media page, this lets  them know you’re around and are trying to gain visibility. For example, “Good afternoon, we’re the Health and Human Services Task Force our goal is to showcase the variety of health careers Chico State offers. We are new on Facebook and would love it if you were able to give us a shout out!”

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