What is Krōōd? Krōōd is a luxurious product line that offers healthy, safe and free from parabens, sulfates and phthalates candles. Every product is thoughtfully created to provide a pleasurable, sensorial experience of guilt-free indulgence.
Our mission for this semester was to build visibility for Krōōd. Our top goal was to increase social media engagement and consistency. We were able to have multiple social media influencers receive our PR package that they posted on their instagram stories.
What We Did:
Our client wanted assistance with social media. We created strategies planning future content in a social media calendar and trained our client on how to use websites such as Canva and Mailchimp for graphics and email marketing. The Krōōd team worked to produce original content such as “filler posts,” Instagram reels and posts and TikToks. The Krōōd team also worked on influencer and small boutique outreach projects.
Deliverables:
Krōōd had an established social media and digital presence, so the TGC team created strategies to increase audience engagement and expand the brand’s reach and resources. The team used materials such as photographs, videos and graphic design elements to post frequently to Instagram and Facebook. They also connected Krōōd’s online shop to Pinterest and launched a successful TikTok account.
Aside from social media, the campaigns for two new product launches consisted of email marketing, brand packing research and content creation. Team members reached out to influencers and boutiques for earned media and wholesale opportunities. Merchandise design was created to further connect Krōōd customers with the brand. Overall, TGC assisted the client with social media, marketing, content creation and campaign planning.
- Social Media (Instagram, Facebook, Pinterest and TikTok)
- Content creation (photography, video, graphics)
- Email marketing
- Influencer and boutique outreach
- Merchandise design
- Caption research and creation
- Two new product launch campaigns
