PR agencies can easily become the people you spend the most time with and, in many ways, become your pseudo family. For me coming from an unconventional family background, I have been able to take those experiences and use them in a PR setting. PR life can be fast paced, hectic and unpredictable and so can families. I didn’t realize how well my family prepared me for the ups and downs of being a part of an agency until midway through the semester when there were deadlines looming and various projects needing to be completed.
- Always expect the unexpected
Just when you think you have a plan you can always count on, the truth is that someone or something will come in and change everything. Being prepared for the unpredictable can save you from many late nights and your bank account from suffering those caffeine cravings.
- Adaptability is your best friend
There comes a time when you have everything completed and put all your time and effort into completing a task. And, at a moment’s notice, things change. Being able to adapt to last minute or major changes will have a huge impact on how successful and smooth your life in PR will go.
- Communication is key
We spend a majority of the day communicating with all different kinds of people and in order to get quality work done efficiently, having a solid foundation of communication will change your life.
- There’s always a positive
In many cases taking away a positive can be hard to do, especially knee deep in edits and last minute client changes. But taking away at least one positive thing from the situation you find yourself in will help alleviate negative attitudes and unwanted stress.
- Keep calm in a crisis
There are times when you can’t avoid a crisis. But, how you handle the crisis initially can set the tone for how you and your team will overcome it. Having the ability to stay calm when faced with a dilemma will help you in producing the best content possible for your client.
By Taylor Pickle